Respecting the Beer

By McFleshman's Brewing CoBusiness Entrepreneurship Arts History Food

Respecting the Beer episodes

August 19, 2024The Rise of Lagers: 19th Century American Beer
Gary Arndt and Allison McCoy are joined again by the sage of suds, Joel Hermansen, to discuss the transformation of beer into lager in the United States during the 19th century. Key points include the influence of German immigrants in bringing lager yeast and culture, the roles of cities like Milwaukee and St. Louis in brewing history, the impact of innovations such as the Erie Canal and pasteurization, and the rise of the temperance movement during this period.
PATREON SUPPORT
patreon.com/respectingthebeerpodcast
Uncut episodes with bonus content
Access to exclusive beers
Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP
https://www.facebook.com/groups/respectingthebeer
QUESTIONS?
Email us at [email protected]
--
TIMELINE
00:00 Introduction and Hosts Introduction
00:21 Overview of 19th Century Lagers
01:15 German Influence and Lager Yeast
03:30 Brewing Cities: St. Louis vs. Milwaukee
07:37 Impact of the Erie Canal
09:06 Irish Influence and Stouts
14:56 Refrigeration and Pasteurization
19:24 Industrialization of Beer
22:29 Temperance Movement and Prohibition
27:24 Down with the Patriarchy
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CREDITS
Hosts:
Bobby Fleshman - https://www.mcfleshmans.com/
Allison Fleshman -https://www.instagram.com/mcfleshmans/
Joel Hermansen
Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/
Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/
Recorded & Produced by David Kalsow - https://davidkalsow.com/
Brought to you by McFleshman's Brewing Co
28 min
August 12, 2024Would We Enjoy Revolutionary Era Beer?
The Historian of Hops, Joel Hermensen, returns to teach Gary and Allison about brewing during the early years of the United States. Were there any hops? What were the founding father's brewing? If you went into a public house, would you like the beer?
PATREON SUPPORT
patreon.com/respectingthebeerpodcast
Uncut episodes with bonus content
Access to exclusive beers
Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP
https://www.facebook.com/groups/respectingthebeer
QUESTIONS?
Email us at [email protected]
--
TIMELINE
00:00 Introduction and Guest Introductions
00:31 The Unique History of Beer in America
03:55 Pre-Columbian Beer Practices
07:38 European Influence on American Beer
10:10 Beer in Early American Colonies
20:42 Beer and the American Revolution
27:31 Challenges of Early American Brewing
32:19 Conclusion and Final Thoughts
--
CREDITS
Hosts:
Bobby Fleshman - https://www.mcfleshmans.com/
Allison Fleshman -https://www.instagram.com/mcfleshmans/
Joel Hermansen
Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/
Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/
Recorded & Produced by David Kalsow - https://davidkalsow.com/
Brought to you by McFleshman's Brewing Co
33 min
August 05, 2024Gastropod's Nicola Twilley Tells How Polly Pennington Changed Refrigeration
Have you ever heard of Polly Pennington? The badass pHD chemist who changed refrigeration? Nicola Twilley joins Gary, Bobby, and Allison again to talk about early brewing trends in America and M.E. Pennington's story.
GRAB THE BOOK
Grab your copy of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" here! -> https://respect-the-beer.captivate.fm/frostbite
NICOLA TWILLEY BIO
Nicola Twilley is the author of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" and co-host of Gastropod, a podcast looking at food through the lens of history and science.
Nicky was raised in England and currently based out of Los Angeles, where she is making use of the abundant sunshine to pretend she has a green thumb. She also frequently contributes to The New Yorker.
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PATREON SUPPORT
patreon.com/respectingthebeerpodcast
Uncut episodes with bonus content
Access to exclusive beers
Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP
https://www.facebook.com/groups/respectingthebeer
QUESTIONS?
Email us at [email protected]
--
TIMELINE
00:00 Introduction and Welcome
00:25 The Importance of Lager in Beer Culture
03:34 Steam Beer and Refrigeration Challenges
07:45 The Evolution of Refrigeration in Brewing
11:22 Polly Pennington: The Unsung Hero of Refrigeration
18:16 What else is in the book?
--
CREDITS
Hosts:
Bobby Fleshman - https://www.mcfleshmans.com/
Allison Fleshman -https://www.instagram.com/mcfleshmans/
Joel Hermansen
Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/
Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/
Recorded & Produced by David Kalsow - https://davidkalsow.com/
Brought to you by McFleshman's Brewing Co
21 min
July 29, 2024Nicola Twilley of Gastropod Teaches Us About Refrigeration!
Beer is best served cold but it wasn't that way for most of human history! Nicola Twilley joins Gary, Bobby, and Allison to talk about the history of refrigeration and how brewers changed the world (of refrigeration).
GRAB THE BOOK
Grab your copy of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" here! -> https://respect-the-beer.captivate.fm/frostbite
NICOLA TWILLEY BIO
Nicole Twilley is the author of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" and co-host of Gastropod, a podcast looking at food through the lens of history and science.
Nicky was raised in England and currently based out of Los Angeles, where she is making use of the abundant sunshine to pretend she has a green thumb. She also frequently contributes to The New Yorker.
PATREON SUPPORT
patreon.com/respectingthebeerpodcast
Uncut episodes with bonus content
Access to exclusive beers
Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP
https://www.facebook.com/groups/respectingthebeer
QUESTIONS?
Email us at [email protected]
--
EPISODE TIMELINE
00:00 Introducing Nicola Twilley
00:45 The History of Cold and Refrigeration
03:25 Early Innovations in Creating Cold, Ice Harvesting
05:52 The Role of Thermodynamics in Refrigeration
10:30 The Natural Ice Industry and Its Challenges
13:14 Refrigeration's Impact on Brewing
17:12 The Evolution of Beer Storage and Transportation
29:23 Conclusion, Come Back for Part 2
--
CREDITS
Hosts:
Bobby Fleshman - https://www.mcfleshmans.com/
Allison Fleshman -https://www.instagram.com/mcfleshmans/
Joel Hermansen
Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/
Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/
Recorded & Produced by David Kalsow - https://davidkalsow.com/
Brought to you by McFleshman's Brewing Co
30 min
July 22, 2024What NOT to Do When Opening a Brewery
Learn from our mistakes! Gary Ardnt grills three brewery owners on their mistakes when opening a brewery. Bobby and Allison Fleshman of McFleshmans, Steve Lonsway of Stone Arch Brew Pub, and Oliver Behm of Hop Yard Ale Works reminisce on hard lessons they've learned while opening breweries and why they keep doing it, despite the challenges.
PATREON SUPPORT
patreon.com/respectingthebeerpodcast
Uncut episodes with bonus content
Access to exclusive beers
Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP
https://www.facebook.com/groups/respectingthebeer
QUESTIONS?
Email us at [email protected]
GUEST BIOS
// Steve Lonsway //
Stonearch Brew Pub, Owner, Founder, CEO
https://www.stonearchbrewpub.com/
Steve's brewing journey began in college in 1991 after discovering his passion for home brewing. Partnering with his father and brother, they established Homebrew Market in 1993 then Steve further honed his skills at the Siebel Institute of Brewing Technology in 1996. As Corporate Brew Master of a local brewery, he oversaw multiple locations before starting Stone Arch with his father in 2004. Steve enjoys traveling with his wife, two daughters and rescue dog, supporting the Chicago Bears, and finding solace in his yard and parlor.
// Oliver Behm //
Hop Yard Ale Works, Owner, Founder, Brewer
https://hopyardaleworks.com/
Oliver & Amy Behm were born and raised in the Fox Valley. Their passion for food & love for beer took them on many adventures across the county. What they created for you is a collaboration of the best parts of their memories. Their wish is you enjoy the atmosphere, community and brewery experience as much as they did to risk it all, and follow their dreams!
--
TIMELINE
00:00 Introduction and Episode Overview
00:22 Challenges of Starting a Brewery
01:45 Learning from Mistakes
03:51 Financial Struggles and Planning
10:29 The Importance of Banking Relationships
15:48 Cost of Starting a Brewery
18:06 Personal Stories and Experiences
19:32 Why We Keep Brewing
21:11 Conclusion and Farewell
--
CREDITS
Hosts:
Bobby Fleshman - https://www.mcfleshmans.com/
Allison Fleshman -https://www.instagram.com/mcfleshmans/
Joel Hermansen
Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/
Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/
Recorded & Produced by David Kalsow - https://davidkalsow.com/
Brought to you by McFleshman's Brewing Co
22 min
July 15, 2024Can the Fox Cities Become a Brewery Tourist Destination?
How are local brewers making the Fox Cities a destination for brewing? Gary Arndt, Bobby Fleshman, and Allison McCoy are joined again by special guests Steve Lonsway of the Stone Arch Brewery and Oliver Behm from the Hop Yard. The discussion centers around the potential for the Fox Cities area to become a craft beer destination for more than just locals. The guests share insights on what it takes for a community to attract beer tourists, the cultural impact of breweries, and the collaboration required among local brewers to foster a vibrant beer scene.
PATREON SUPPORT
patreon.com/respectingthebeerpodcast
Uncut episodes with bonus content
Access to exclusive beers
Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP
https://www.facebook.com/groups/respectingthebeer
QUESTIONS?
Email us at [email protected]
Guest BiosSteve Lonsway
Stonearch Brew Pub, Owner, Founder, CEO
https://www.stonearchbrewpub.com/
Steve's brewing journey began in college in 1991 after discovering his passion for home brewing. Partnering with his father and brother, they established Homebrew Market in 1993 then Steve further honed his skills at the Siebel Institute of Brewing Technology in 1996. As Corporate Brew Master of a local brewery, he oversaw multiple locations before starting Stone Arch with his father in 2004. Steve enjoys traveling with his wife, two daughters and rescue dog, supporting the Chicago Bears, and finding solace in his yard and parlor.
Oliver Behm,
Hop Yard Ale Works, Owner, Founder, Brewer
https://hopyardaleworks.com/
Oliver & Amy Behm were born and raised in the Fox Valley. Their passion for food & love for beer took them on many adventures across the county. What they created for you is a collaboration of the best parts of their memories.
Their wish is you enjoy the atmosphere, community and brewery experience as much as they did to risk it all, and follow their dreams!
00:00 Introduction and Guest Introduction
00:19 The Rise of Craft Beer Destinations
01:19 Fox Cities as a Craft Beer Destination
03:46 Challenges and Collaboration in the Craft Beer Industry
11:18 Promoting Appleton and Fox Cities as Beer Destinations
15:47 The Charm of Appleton's Downtown
16:20 Craft Beer and Community Growth
19:20 The Evolution of Appleton's Bar Scene
20:17 Family and Community at Breweries
23:53 The Role of Regulars in Brewery Success
25:47 Expanding Brewery Locations and Challenges
29:24 Conclusion and Podcast Wrap-Up
--
CREDITS
Hosts:
Bobby Fleshman - https://www.mcfleshmans.com/
Allison Fleshman -https://www.instagram.com/mcfleshmans/
Joel Hermansen
Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/
Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/
Recorded & Produced by David Kalsow - https://davidkalsow.com/
Brought to you by McFleshman's Brewing Co
30 min
July 08, 2024How Stone Arch Brewpub & Hop Yard Ale Works Got Their Start
Appleton is a thriving brewing community and we've brought two other local brewers to prove it: Steve Lonsway of Stone Arch Brewpub and Oliver Behm of Hop Yard Ale Works. Gary, Bobby, and Allison host a round table with the two fellow brewers to discuss how they got their start, what their specialties are, and what they give guests who ask for the closest thing to Budlight.
PATREON SUPPORT
patreon.com/respectingthebeerpodcast
Uncut episodes with bonus content
Access to exclusive beers
Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP
https://www.facebook.com/groups/respectingthebeer
QUESTIONS?
Email us at [email protected]
Guest BiosSteve Lonsway
Stonearch Brew Pub, Owner, Founder, CEO
https://www.stonearchbrewpub.com/
Steve's brewing journey began in college in 1991 after discovering his passion for home brewing. Partnering with his father and brother, they established Homebrew Market in 1993 then Steve further honed his skills at the Siebel Institute of Brewing Technology in 1996. As Corporate Brew Master of a local brewery, he oversaw multiple locations before starting Stone Arch with his father in 2004. Steve enjoys traveling with his wife, two daughters and rescue dog, supporting the Chicago Bears, and finding solace in his yard and parlor.
Oliver Behm,
Hop Yard Ale Works, Owner, Founder, Brewer
https://hopyardaleworks.com/
Oliver & Amy Behm were born and raised in the Fox Valley. Their passion for food & love for beer took them on many adventures across the county. What they created for you is a collaboration of the best parts of their memories.
Their wish is you enjoy the atmosphere, community and brewery experience as much as they did to risk it all, and follow their dreams!
Episode Timeline
00:00 Introduction and Hosts
00:27 Meet the Guests: Steve and Oliver
00:52 Steve's Brewing Journey
04:57 Oliver's Brewing Journey
09:31 The Brewing Community and Competition
10:37 Craft Beer Trends and Market
12:15 Brewing Styles and Brand Identity
14:46 The Cast Conditioning Journey
15:29 The Business Side of Beer and Food
16:24 Handling Non-Craft Beer Drinkers Who Ask for Budlight
17:08 Pizza and Beer: A Perfect Match
19:26 On-Premise vs. Off-Premise Sales
22:02 Signature Beers and Brewing Stories
25:24 The Art of Recipe Tinkering
28:35 Happy Accidents in Brewing
29:06 Conclusion and Farewell
--
CREDITS
Hosts:
Bobby Fleshman - https://www.mcfleshmans.com/
Allison Fleshman -https://www.instagram.com/mcfleshmans/
Joel Hermansen
Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/
Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/
Recorded & Produced by David Kalsow - https://davidkalsow.com/
Brought to you by McFleshman's Brewing Co
30 min
July 01, 2024How NOT to Market Your Brewery
"If you build it, they will come" is a lie. Gary Arndt, Allison McCoy, and Bobby Fleshman discuss the critical importance of marketing for a new brewery. They share their personal experiences and lessons learned in the marketing journey of McFleshman's Brewing Company, emphasizing the necessity of strategic promotion and the impact of community events like Mile of Music and Lager Fest.
PATREON SUPPORT
patreon.com/respectingthebeerpodcast
Uncut episodes with bonus content
Access to exclusive beers
Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP
https://www.facebook.com/groups/respectingthebeer
QUESTIONS?
Email us at [email protected]
--
CREDITS
Hosts:
Bobby Fleshman - https://www.mcfleshmans.com/
Allison Fleshman -https://www.instagram.com/mcfleshmans/
Joel Hermansen
Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/
Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/
Recorded & Produced by David Kalsow - https://davidkalsow.com/
Brought to you by McFleshman's Brewing Co
00:00 Introduction and Hosts
00:14 The Importance of Marketing
00:40 Early Marketing Mistakes
01:30 Hiring Stephanie Harvey
05:06 Community Events and Foot Traffic
08:13 Mile of Music and Lager Fest
14:02 Live Music and Partnerships
17:12 Air Wisconsin Collaboration
21:51 Marketing Lessons Learned
23:38 Conclusion and Wrap-Up
24 min
June 24, 2024Stain Glass Collateral & Brewery Operations
What do you do when the bank needs more collateral? Buy antique stain glass, of course. Gary Arndt, Allison McCoy, and Bobby Fleshman continue brewing business talk. They delve into various facets of their brewery business, including the story behind their iconic stained glass, expansion plans, pumping beer challenges, potentially offering spirits thanks to new WI laws, changing policy from no-tip to tipping, and contract brewing.
PATREON SUPPORT
patreon.com/respectingthebeerpodcast
Uncut episodes with bonus content
Access to exclusive beers
Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP
https://www.facebook.com/groups/respectingthebeer
QUESTIONS?
Email us at [email protected]
--
CREDITS
Hosts:
Bobby Fleshman - https://www.mcfleshmans.com/
Allison Fleshman -https://www.instagram.com/mcfleshmans/
Joel Hermansen
Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/
Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/
Recorded & Produced by David Kalsow - https://davidkalsow.com/
Brought to you by McFleshman's Brewing Co
28 min
June 17, 2024All The Shiny Stuff: Starting a Brewery
From securing a loan to procuring secondhand equipment from overseas, starting a brewery is a challenge. Gary Arndt, Bobby Fleshman, and Allison McCoy dive into the business and economics of brewing, showcasing their own road to opening McFleshmans.
PATREON SUPPORT
patreon.com/respectingthebeerpodcast
Uncut episodes with bonus content
Access to exclusive beers
Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP
https://www.facebook.com/groups/respectingthebeer
QUESTIONS?
Email us at [email protected]
--
CREDITS
Hosts:
Bobby Fleshman - https://www.mcfleshmans.com/
Allison Fleshman -https://www.instagram.com/mcfleshmans/
Joel Hermansen
Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/
Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/
Recorded & Produced by David Kalsow - https://davidkalsow.com/
Brought to you by McFleshman's Brewing Co
29 min