Respecting the Beer

Eric Eastman, aka MysterE, returns to reveal more beer psychology mysteries to Gary and Bobby. They discuss how scarcity can drive sales, how bad we are at blind tasting, and Eric consults on the psychological experience of McFleshman's taproom.

Listen to MysterE's Mysteries in your favorite podcast player: https://lnns.co/pd75mUR1IS-

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

1. Uncut episodes with bonus content
2. Access to exclusive beers
3. Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at [email protected]

--

TIMELINE

00:00 MysterE... Part 2!

00:13 The Psychology of Overconfidence in Beer Tasting

01:09 The Concept of Just Noticeable Difference

02:41 The Influence of Price and Scarcity on Consumer Choice

05:36 The Nightclub Effect: Exclusivity in Beer Culture

07:03 The Evolution of Brand Loyalty in the Beer Industry

08:35 Parallels Between Beer and Music

09:07 Reflecting on the Fest Beer Experience

09:35 The Digital Age VS Real-Life Experiences

11:05 The Magic of Contextual Experiences

13:24 Psychological Insights for Beer Marketing

15:55 Building a Community-Centric Brew Pub at McFleshman's

18:06 Innovative Design and Psychology in Action: The Lemming Effect

19:34 The Stairs Were Gary's Idea

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

Eric Eastman joins Gary and Bobby for a rowdy round of psychology and beer. Find out why you're just like Pavlov's dogs, why beer tastes different depending on what bar you're in, and much more.

Listen to MysterE's Mysteries in your favorite podcast player: https://lnns.co/pd75mUR1IS-

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

1. Uncut episodes with bonus content
2. Access to exclusive beers
3. Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at [email protected]

--

TIMELINE

00:00 Introducing MysterE's Mysteries: Eric Eastman!

01:07 Psychology of Beer: Mere Exposure Effect

03:28 Regional Beer Preferences and Familiarity

06:36 Explorers vs. Traditionalists in Beer Choices

07:43 Generational Differences in Beer Consumption

09:33 The Influence of Social Circles on Beer Choices

10:23 The Role of Bartenders in Shaping Beer Experiences

11:03 Psychological Phenomena and Beer Perception

11:43 The Bachelor Effect: Emotional Ties to Beer

15:25 Associative Learning and Beer Enjoyment

18:33 The Science Behind Beer and Food Consumption

19:52 Designing the Perfect Beer Experience

21:12 Conclusion and Next Steps

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

Gary Arndt, Bobby Fleshman, and Allison McCoy-Fleshman delve into of sour beers, exploring their history, production, and distinct flavor profiles.

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

1. Uncut episodes with bonus content
2. Access to exclusive beers
3. Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at [email protected]

--

TIMELINE

00:00 Introduction to the Episode

00:18 The Fascination with Sour Beers

01:00 A Fancy Sour Beer Experience

03:48 Understanding the Science Behind Sour Beers

08:19 Blending Sours: A Gueuze

09:23 Exploring Belgian and German Sour Traditions

12:17 The 10 Paces Sour Series (Gary's Go To)

15:53 Breaking Into Food Markets: Hot sauce, mustards, etc.

24:07 Conclusion and Farewell

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

Gary Arndt, Allison McCoy, and Bobby Fleshman delve into the process of creating a new beer, discussing the idea of a 'taxonomy of alcohol' and how their new beer 'Little Tornado' came to be. From the inspiration and design behind the beer to the marketing challenges faced, get an inside look at the intricacies of brewing and branding.

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

1. Uncut episodes with bonus content
2. Access to exclusive beers
3. Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at [email protected]

--

TIMELINE

00:00 Science is Physics or Stamp Collecting

00:28 Exploring the Taxonomy of Alcohol

01:19 The Creation of a New Beer

02:34 Designing and Naming Challenges

05:06 Marketing and Branding Strategies for New Beers

17:29 The Story Behind 547 and Toronado

20:26 The Future Family of 547

22:20 Conclusion and Farewell

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

What the heck is decoction? Something Gary Arndt doesn't know! Bobby and Allison Fleshman finally teach Gary something new about this old school reduction process.

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

1. Uncut episodes with bonus content
2. Access to exclusive beers
3. Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at [email protected]

--

TIMELINE

00:00 A Thing of Witches?

00:14 What is Decoction?

01:39 Historical Context of Decoction

03:41 Defining Decoction: The Oatmeal Example

06:26 Decoction in Modern Brewing

10:01 The Maillard Reaction

11:36 Practical Examples and Benefits in Brewing

16:49 Challenges and Brewer Perspectives

21:59 Is decoction worth it for business?

27:50 Conclusion and Outro

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

Let's ditch Gary and talk about pumpkins! Bobby Fleshman and Allison McCoy-Fleshman discuss the chaos of brewing beer during harvest time. Sometimes you have to drop everything to get 250 gallons of apple cider. Sometimes you reveal this year's pumpkin special. It happens.

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

1. Uncut episodes with bonus content
2. Access to exclusive beers
3. Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at [email protected]

--

TIMELINE

00:00 Where's Gary?

00:43 Seasonal Changes and Oktoberfest

02:18 Apple Cider Production

07:15 Cherry Cider and Gluten-Free Options

18:35 Pumpkin Beer: Spice vs. Real Pumpkin

24:22 Harvesting Hops and Conclusion

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

Just put it in a bucket and let it sit right? No so much. Gary Arndt, Allison McCoy, and Bobby Fleshman delve into the intricacies of barrel aging beer, exploring the unique flavors and complexities it brings. They also discuss the technical and economic challenges of creating such distinctive brews .

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

1. Uncut episodes with bonus content
2. Access to exclusive beers
3. Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at [email protected]

--

TIMELINE

00:00 Introduction and Welcome

00:56 What is Barrel-Aged Beer?

01:23 The Barrel Broker and Barrel Types

03:12 Barrel Preparation and Aging Process

08:38 Sour Beers and Wine Barrels

18:06 The Economics and Challenges of Barrel Aging

22:02 Special Beers and Accidental Discoveries

23:39 Conclusion and Farewell

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

Gary Arndt, and Allison McCoy-Fleshman grill Bobby Fleshman about his beer recipe creation process and developing his palate. From sensory experiences of ingredients to the art of flavor creation, they get a little nerdy.

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

1. Uncut episodes with bonus content
2. Access to exclusive beers
3. Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at [email protected]

--

TIMELINE

00:00 Introduction and Hosts

00:14 What Inspires Bobby's Brewing Palate?

01:11 Bobby's Brewing Journey

03:22 What are base malts?

05:45 Understanding Flavors in Brewing (esters, phenolic, skunks)

10:48 Developing a Beer Palate (eat some grain!)

18:27 The Art and Business of Fruited Beers

25:34 Could you fat wash a beer?

26:55 Conclusion and Farewell

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

We've got a new toy! Gary Arndt, Bobby Fleshman, and Allison McCoy-Fleshman are back at the table and get over excited about a faucet. A fancy, new Czech side-pull beer faucet which will totally change our foam game. They discuss the technical marvels of the faucet, its origins, and its potential to revolutionize their beer offerings.

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

1. Uncut episodes with bonus content
2. Access to exclusive beers
3. Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at [email protected]

--

TIMELINE

00:00 Introduction

00:17 Bobby's New Toy: The Lukr Double Side-Pull Faucet

00:58 The Journey to the Side Pull

01:53 What's a side pull?

02:32 The Czech Beer Culture and Lovers of Foam

05:15 Technicalities of Pouring Beer

06:53 The Engineering Behind the Lukr Faucet

08:06 Practical Applications and Challenges

16:54 The Pursuit of the Perfect Pour

20:35 Will the fancy faucet be installed by the time you visit McFleshmans?

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

Gary Arndt, Allison McCoy, and Joel Hermensen delve into the history and evolution of American brewing from the Prohibition era to the present-day craft beer movement. They note the ebb and flow of macro/micro brewing, highlighting the biggest names in both.

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

1. Uncut episodes with bonus content
2. Access to exclusive beers
3. Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at [email protected]

--

TIMELINE

00:00 Introduction and Hosts

00:47 Prohibition and Its Aftermath

01:31 World War II and Beer Consolidation

03:10 Post-War Beer Culture

04:27 Regional Breweries and Advertising

06:16 The Rise of Craft Beer

16:29 Homebrewing Revolution

23:03 Modern Craft Beer Industry

25:43 Conclusion and Community

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co