Responding to RFPs is often inevitable in many selling organizations. How do you respond in a way that gives you an edge? Brian Walsh joins us to share the importance of assessing your position and details how to determine an impactful response. He covers what to ask yourself as you qualify the opportunity, define your competitive position, and strategize around the right next steps. 
Here are some additional resources:
Differentiate How You Sell 
Getting Comfortable with Uncomfortable Conversations [Podcast] 
Executing Great Discovery  


Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.