Ep. 217: After playing for the Kentucky Colonels in the ABA, George transitioned from professional basketball to business, learning from another Colonel – Founder of KFC Harlan Sanders.

Sanders' attention to detail was unmatched. He didn't just talk to customers—he observed them, analyzing what they left uneaten, what made them smile, and what didn't meet their expectations. His commitment to understanding his customers was one of the key reasons KFC became a global powerhouse.

Our BONUS RESOURCE for this episode will help leaders in any industry understand their customers!

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Special thanks to Ana Anzolin, Bradi Stewart, and Lilly Mae Stewart for making this episode possible.