One of the biggest reasons restaurants struggle with sales isn’t always the food or service — it’s awareness. Either people know about you but don’t care, or they would care if they knew about you. My guest today, Josh Kopel, calls this the Awareness Formula, and in this episode of my podcast, The Restaurant Prosperity Formula, he shares powerful strategies that help restaurant owners become known in their market. Kopel has mastered a critical component of restaurant success: marketing. He is not just a restaurateur — he’s a tech pioneer, a Michelin-rated fine dining operator, and one of the best marketing minds in the industry. If you’ve been struggling with getting more customers in the door, keeping your tables full, and making marketing work for your restaurant, this episode is for you.

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Learn more about Josh Kopel at www.JoshKopel.com and on his podcast Full Comp.