Retail Retold

Retail real estate in early 2026 is defined by imbalance. In many suburban, open-air markets, demand is overwhelming supply. Five tenants are chasing one quality space. Vacancy is razor-thin. New construction still does not pencil. The result is leverage—and it is shifting.

Chris Ressa and Andrew Mahr of Bialow Real Estate dig into how that leverage is actually showing up in deals. Face rents are not always jumping overnight, but economics are tightening through lower tenant improvement packages, higher tenant capital contributions, and tougher negotiations around delivery costs. Retail is repricing—just not always in the most obvious way.

The conversation also highlights the growing divide between markets. Urban cores tied to office traffic remain uneven, while suburban lifestyle centers are absorbing demand from retailers with capital, patience, and long-term conviction. Strong operators are choosing to invest more upfront to control fixed occupancy costs over time, especially in junior anchor and specialty formats.

A North Miami case study brings the thesis to life. An off-market Wild Fork deal shows how the best sites are no longer “available”—they are unlocked through persistence, relationships, and a willingness to target occupied real estate. The takeaway is simple: in today’s market, waiting for vacancy is passive. Going direct is how deals get done.

1. How rising rents are showing up through deal structure, not always through face rate
2. Why tenant improvement packages are shrinking and tenant capital is coming back into the equation
3. What it really means when deals “don’t pencil” in a high-cost, high-rate environment
4. How strong retailers are deciding when it makes sense to invest more upfront to control long-term occupancy costs
5. Why off-market strategies matter more in a low-vacancy world
6. A real North Miami case study showing how targeting occupied real estate can unlock best-in-market locations
7. How landlord-tenant alignment can accelerate expansion and turn single deals into long-term partnerships

00:00 – Welcome and introductions

Chris Ressa welcomes Andrew Mahr and sets the stage for a wide-ranging conversation on retail, relationships, and the market.

01:00 – Running, resilience, and perspective

Andrew shares his Boston Marathon journey and why endurance, advocacy, and long-term commitment shape how he approaches business.

03:00 – What Bilo Real Estate actually does

A look at Bilo’s role as a national, outsourced real estate department and why deep market familiarity matters.

05:15 – Retail in 2026: a tale of two markets

Urban cores tied to office demand lag while suburban, open-air retail faces intense competition and limited supply.

07:45 – Why new retail still doesn’t pencil

Interest rates, construction costs, and underwriting realities continue to stall speculative retail development.

09:30 – Leasing momentum and shifting deal economics

Rents are rising—but often through reduced TIs and higher tenant capital, not just headline numbers.

12:00 – Who’s winning: strong retailers with capital

Why the healthiest tenants are choosing to invest more upfront to control long-term occupancy costs.

13:30 – Hospitality and wellness as growth categories

Restaurants, social wellness, and experiential concepts emerge as powerful drivers in mixed-use environments.

15:20 – Retail’s changing role in mixed-use projects

How retail is anchoring hotels and serving as support in residential-heavy developments.

16:00 – Off-market strategy in action: North Miami

A Wild Fork case study shows how targeting the best corner—occupied or not—creates opportunity.

18:45 – Why “availability” is the wrong starting point

Reverse-engineering markets around the best sites instead of what’s listed.

21:00 – Relationships over transactions

How trust between landlords, tenants, and advisors accelerates deals and fuels long-term growth.

25:00 – Closing thoughts on partnership and execution

A reminder that alignment, patience, and execution—not timing the market—drive success.

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Retail real estate is not just stable — it is entering a meaningfully better phase of the cycle.

Drawing on recent conversations with owners, brokers, tenants, architects, engineers, and contractors, Chris Ressa challenges the prevailing narrative that 2026 will simply mirror a solid 2025. Instead, he outlines why the year ahead could outperform expectations across leasing, rents, and long-term fundamentals.

At the center of his thesis is sustained leasing velocity. Across categories and markets, tenant demand continues to outpace available supply, even as headlines focus on isolated retailer struggles. Chris explains why those failures do not define the health of retail — and why today’s winners are expanding with conviction.

He also breaks down why early-2025 disruptions, including an unusually high number of store closures and tariff uncertainty, are unlikely to repeat in 2026. With bankruptcies moderating, new construction still muted, and many signed tenants yet to open, available retail space is tightening further.

Layer in a U.S. consumer expected to gain discretionary spending power, and the result is a collision of forces that may finally unlock meaningful rent growth. Chris argues this is the early innings of a retail pricing cycle — and 2026 could be the year it clearly shows up.

• Why 2026 could outperform already-strong 2025 results
• How leasing velocity is signaling a tighter retail market
• The impact of fewer bankruptcies on available retail space
• Why muted new construction matters more than headlines suggest
• How rising consumer discretionary income supports rent growth
• What the next retail pricing cycle may look like for landlords and investors

00:12 – Welcome to 2026

Chris sets the stage with early sentiment from across the retail real estate industry.

01:58 – Leasing Velocity Tells the Real Story

Demand for retail space continues to outpace supply across most categories.

03:28 – Winners, Losers, and Retail Reality

Why retailer failures don’t equal a weak retail sector.

05:32 – Bankruptcies, Tariffs, and a Reset Market

How 2025 disruptions slowed leasing—and why 2026 looks different.

07:26 – The Consumer Comes Back Into Focus

Rising discretionary income and its impact on physical retail demand.

08:18 – Rent Growth vs. Landlord CapEx

How economics are shifting tenant and landlord cost burdens.

09:03 – The Early Innings of a Pricing Cycle

Why multiple forces are colliding to push rents higher.

10:55 – What’s Next for Retail Retold

Fresh off the energy of ICSC New York, Chris Ressa and Carly Iacono unpack what really matters in retail real estate right now and where the market is headed into 2026. In this episode of What’s in Store, they move past surface-level headlines and dig into the conversations happening behind closed doors with investors, landlords, and retailers alike. pasted

One clear theme emerged: certainty has returned, but the conversation has shifted. Cap rates are no longer viewed solely through the lens of interest rates. Instead, investors are pricing risk based on tenant quality, sector fundamentals, and long-term demand. At the same time, retailers are facing a supply crunch, with limited availability in top shopping centers constraining expansion, even as new stores continue to outperform expectations.

Chris and Carly also explore the rising demand for value net lease deals, the growing challenge of maintaining long weighted average lease terms, and why long-term credit tenants have become harder to find. Perhaps most encouraging, retailers are reinvesting heavily in their physical stores, signaling renewed confidence in brick-and-mortar retail.

Taken together, these insights paint a clear picture: retail is not just resilient. It is evolving with discipline, data, and conviction.

1. Why cap rates are being driven more by risk than rates
2. How supply constraints are reshaping retailer expansion plans
3. Why value net lease assets are suddenly in high demand
4. What strong new-store performance signals about consumer behavior
5. How retailers are prioritizing physical stores again
6. What the absence of AI chatter says about the current cycle
7. Why these trends matter heading into 2026

00:07 – Setting the Stage at ICSC New York

Chris and Carly explain why ICSC remains the most important deal-making forum in retail real estate.

02:30 – Why Cap Rates Are No Longer Just About Interest Rates

The discussion shifts to how investors are pricing risk by sector and tenant quality.

10:25 – Liquidity Returns and What It Means for Deal Volume

Improving credit markets are quietly unlocking stalled transactions.

12:07 – The Real Supply Constraint Retailers Are Facing

Retailers want to grow, but many cannot find space in their top target centers.

15:51 – Value Net Lease Becomes a Hot Asset Class

Short-term and below-market leases attract intense buyer demand.

25:28 – New Stores Are Outperforming Expectations

Retailers report new locations beating pro forma sales projections.

31:39 – The Challenge of Long-Term Credit and Lease Duration

Maintaining portfolio WALT is getting harder as long-term deals become scarce.

34:23 – Retailers Reinvest in the In-Store Experience

Capital is flowing back into physical stores through remodels and upgrades.

37:05 – The Surprising Silence Around AI and Labor

Two dominant topics from past conferences barely register this year.

38:34 – Why These Trends Point Toward 2026

Chris and Carly explain why these themes are just the beginning.

Flashing back to December 2023, this Retail Retold replay proves just how relevant the details still are. In this episode, host Chris Ressa breaks down one of the most underestimated risks in retail real estate leasing: possession contingencies. A lease can be fully executed, a delivery date locked in, and everyone feeling good, until the existing tenant does not leave. Without a possession contingency in place, landlords can find themselves caught between two tenants, facing delays, legal exposure, and a deal that suddenly starts to unravel. It is a reminder that possession is not a technicality; it is everything.

Chris also zooms out to talk about something just as critical to long-term success: skill-building. Every year, he commits to sharpening a new skill, often outside of traditional business training. These disciplines, ones that demand focus, patience, and attention to detail, end up strengthening how deals get done, decisions get made, and pressure gets handled.

This quick-hitter episode is a flashback with staying power. The lesson is simple: protect your deals with the right clauses, and protect your edge by continuously leveling up. Because in retail real estate, the smallest details often decide the biggest outcomes.

• Why a fully executed lease does not always guarantee possession — and how that gap can derail a deal
• A real-world breakdown of possession contingencies and when they actually matter
• The risk landlords face when existing tenants do not vacate on time
• How one overlooked clause can impact delivery dates, legal exposure, and tenant relationships
• Why continuously building new skills outside of your core job can make you a better dealmaker

00:00 – Flashing Back to December 2023

Chris reflects on the timing of the episode and why these lessons still matter today.

02:15 – The Habit of Building New Skills

Why intentional skill development — inside and outside of business — sharpens long-term performance.

04:20 – Learning Precision Outside the Office

How mastering a detail-oriented hobby improves focus and decision-making in high-pressure work.

09:55 – What Is a Possession Contingency?

A clear, practical explanation of the clause many deals overlook.

12:10 – When a Tenant Does Not Leave

The real risk of expired leases, holdovers, and delayed possession.

14:30 – Protecting Delivery Dates and Deals

How possession contingencies create clarity and protect all parties.

15:30 – Final Takeaways

Why better documents and better operators go hand in hand.

In this episode of Retail Retold, host Chris Ressa gets inside the mind of Lÿden Foust, the CEO and founder of Spatial.ai—the company turning real human behavior into a map retailers can actually use. If you think location strategy is still built on income bands and census data, this conversation flips that idea on its head.

Foust explains how Persona Live Segmentation blends social signals, credit card trends, demographic nuance, and movement patterns to reveal who your customer really is—and where they live in the physical world. It’s the engine behind brands like Patagonia and Lululemon choosing sites, growing market share, and targeting high-value segments others miss.

Ressa and Foust dig into the elephant in the room: AI isn’t spatial (yet). The technology can write decks and draw buildings, but it can’t feel the difference between half a mile and a trade area boundary. The fundamentals still matter—and boots on the ground beat bots on the map.

The two break down how value just overtook quality in consumer preference, why Dutch Bros is winning by going after unexpected segments, and how landlords can use psychographics to land better tenants and build smarter merchandising mixes.

What You’ll Hear:

• Why psychographic segmentation, not demographics, drives retail market share
• How Patagonia, Lululemon, and others use Persona Live Segmentation to find their best customers
• The four data sources behind Spatial.ai’s models: social, purchasing, demographics, movement
• Why AI is not yet spatially aware enough to replace human site selection
• What mobile data gets wrong and right about trade areas
• How Dutch Bros disrupted the “crowded” coffee category by targeting unexpected segments
• Why value is now outperforming quality in consumer decision-making
• How property owners can use psychographics to land the right anchor tenant
• Where demographic trends are shifting: birth rates, immigration, Gen Z, and Gen Alpha
• The surprising role of franchising as a growth engine for retail real estate

Chapters

00:00 — Who Is Lÿden Foust

Chris introduces Lÿden and the origin story of Spatial.ai’s Persona Live Segmentation platform.

01:13 — Why Psychographics Matter

Lÿden explains why real behavior beats demographics when retailers choose locations.

02:15 — The Data Behind Persona Segmentation

Spatial.ai blends social signals, spending patterns, demographics, and movement to map customer segments.

06:38 — Retailers Using It Today

Patagonia, Lululemon, and others use psychographics to find top customer groups and guide site selection.

10:58 — AI’s Limits in Real Estate

Chris and Lÿden debate why AI isn’t spatial yet—and why human context still wins for site selection.

12:41 — Mobile Data: Good and Bad

They break down what mobile visitation data reveals, and where it misrepresents certain customer groups.

14:27 — Building Trade Areas Smarter

Lÿden explains how mobile data reshaped trade area analysis and unlocked competitive insight.

18:40 — Value Now Beats Quality

They explore why “value” just surpassed “quality” in consumer preference and what retailers should do about it.

19:27 — Dutch Bros Case Study

Lÿden highlights how Dutch Bros grew share by serving unexpected segments with the right price-value tradeoff.

24:37 — Psychographics for Landlords

Chris asks how property owners can use segmentation to land anchor tenants and build stronger merchandising mixes.

The kids’ entertainment world is exploding, and in this episode of Retail Retold, host Chris Ressa dives straight into the center of that momentum with Melissa Tinsley, Director of Real Estate at Unleashed Brands. Melissa pulls back the curtain on the powerhouse portfolio behind Urban Air, Sylvan Learning, The Little Gym, and Water Wings, revealing how Unleashed is rapidly shaping the future of experiential retail.

She shares why she left Tropical Smoothie Café after eight years to tackle the high-stakes, high-complexity world of big-box entertainment real estate—where ceiling heights, engineering gymnastics, waivers, zoning battles, and multimillion-dollar buildout decisions turn every Urban Air deal into an adrenaline-fueled puzzle.

Melissa breaks down Urban Air’s evolution from trampoline park to full-scale adventure park, how that shift has changed the competitive landscape, and why the brand is aggressively expanding across the West Coast, East Coast, and major suburban hubs.

She also explains why Urban Air is becoming a go-to solution for vacant big boxes—drawing families, driving cross-shopping, and creating the kind of sticky traffic landlords crave.

Packed with candid insights on franchisee growth, site criteria, and real estate challenges, this episode gives a powerful look at how Unleashed Brands is building the next generation of family-focused retail experiences.

What You’ll Hear:

• The inside story on how Urban Air is rewriting the rules of kids’ entertainment
• Why “trampoline parks” are over—and adventure parks are the new category killer
• The gritty realities of big-box real estate: ceiling hurdles, digging pits, raising roofs
• How Unleashed Brands is turning dead anchors into high-performing family magnets
• The markets where Urban Air is going all-in—from California to the Northeast
• Why franchisees with serious capital are chasing adventure park deals
• What most landlords still misunderstand about Urban Air
• The dealmaking mindset that gets complex entertainment leases signed—fast

Chapters

00:00 – Meet Melissa Tinsley

Melissa shares her background and move to Unleashed Brands.

01:26 – Inside the Unleashed Brands Portfolio

How Urban Air, Sylvan, The Little Gym, and Water Wings fit together.

03:16 – The Reality of Big-Box Entertainment Deals

Ceiling heights, engineering challenges, waivers, and zoning.

04:55 – From Trampoline Park to Adventure Park

How Urban Air is evolving and outpacing competitors.

07:28 – Franchise Growth + Who’s Investing

The types of franchisees fueling expansion across the country.

09:31 – Markets on Fire

Where Urban Air is growing fastest—especially CA, NY, and NJ.

11:13 – Filling Big Box Vacancies

Why Urban Air is becoming a prime replacement for dark anchors.

12:18 – What Landlords Need to Know

Co-tenant reactions, parking concerns, and why Urban Air drives powerful family traffic.

Which of these trends will reshape brands the most?

This week on What’s in Store, Karly Iacono and Chris Ressa break down the power moves happening across luxury retail—and why the category is rewriting the rules of real estate.

They open with a jolt: luxury brands are no longer just leasing the world’s most iconic corners… they’re buying them outright. Prada dropping $835 million on Fifth Avenue and LVMH investing billions globally isn’t about rent—it’s about dominance. Karly and Chris argue these brands aren’t reacting to the market, they’re locking in control of their physical identity for decades to come. Flagships aren’t stores anymore—they’re statements.

They then dive into the comeback of experiential flagships. After a decade obsessed with e-commerce scaling, luxury is doubling down on high-touch experiences: concierge service, curated appointments, even food and beverage. The hosts make it clear—luxury isn’t selling products, it’s selling a feeling you can’t stream.

Next, they explore the suburban shift. With affluent consumers spending more time at home, luxury is quietly testing high-income suburbs, balancing exclusivity with convenience without diluting the brand.

Finally, Karly and Chris tackle the booming world of resale luxury. Once a fringe online niche, authenticated resale is taking Class A corners—and becoming a gateway for the next generation of luxury shoppers.

What You’ll Hear:

• How luxury brands are flipping the script by buying their real estate and making billion-dollar flagship bets.
• Why high-impact, high-experience flagships are roaring back as the core of luxury brand identity.
• The rise of luxury in high-income suburbs — and what it means for convenience, exclusivity, and brand strategy.
• How authenticated resale is becoming a powerful gateway into luxury for the next generation of shoppers.
• The real estate implications behind each trend — and why these shifts matter now more than ever.

Chapters

00:00 — The Luxury Land Grab

Karly and Chris break down why luxury brands are buying their real estate and making billion-dollar bets on iconic flagship locations.

08:50 — The Flagship Comeback

The hosts explore why experiential, high-identity flagship stores are surging back as luxury brands reassert the power of physical retail.

16:15 — Luxury Moves to the Suburbs

They discuss the shift toward affluent suburban markets as luxury brands meet high-income consumers closer to home.

22:20 — The Rise of Resale Luxury

Karly and Chris unpack how authenticated resale is becoming a major gateway to luxury—and why resellers are taking prime corners once reserved for the biggest brands.

This episode moves fast — because Rob Gresham’s career has never slowed down. Chris Ressa sits with the restaurant veteran who went from washing dishes at 15 to helping architect the early operational engine behind CAVA’s meteoric growth from zero to 80 stores.

Rob shares the wild ride: running a steakhouse kitchen as a teenager, getting recruited by Chipotle to fix troubled locations, learning the business side under industry giants, and joining CAVA before it was a household name — building systems, opening markets, and helping scale a brand that eventually went public.

Then the pandemic hit. Consulting work vanished. His son was bored. So Rob turned a homeschool project into something much bigger: a business plan for a scratch-made, allergen-conscious chicken concept. When it came time to name it, Rob’s son delivered the winner: Isaac’s — inspired by Isaac Newton, who invented calculus and discovered gravity while quarantined during the plague. “He changed the world in quarantine,” his son said. “You created a restaurant. Name it Isaac’s.”

Today, Isaac’s Poultry Market has two booming locations, a cult following, and the DNA of a future fast-casual standout. Rob’s story is momentum, grit, and timing — the kind Retail Retold was made for.

What You’ll Hear:

• How Rob went from washing dishes at 15 to helping scale CAVA into an 80-unit national powerhouse
• The pivotal career moves — and mentors — that shaped his operator mindset
• Why he left CAVA at its peak and walked straight into entrepreneurship
• The pandemic moment that sparked Isaac’s Poultry Market (and how his son named it)
• What it really takes to open a restaurant during supply-chain chaos and skyrocketing construction costs
• How Rob chose his first two locations — and the real-world negotiation battles behind them
• Why exclusives matter, how fast-casual operators think about competition, and the markets he’s targeting next
• The scratch-made, allergen-friendly philosophy behind Isaac’s menu
• And the big question: Is Isaac’s positioned to become the next major fast-casual brand?

Chapters

00:00 — From Dish Pit to Drive

How a 15-year-old dishwasher discovered his path — and his ambition — in the restaurant world.

02:00 — Learning the Business Beyond the Kitchen

The mentors and moments that pushed Rob from chef to full-scale operator.

04:45 — Chipotle, CAVA, and Fixing What’s Broken

Rob’s early role in stabilizing stores and helping build CAVA’s operational backbone from day zero.

06:30 — Building a Rocketship Brand

Cross-country construction sprints, tiny founding teams, and opening stores at breakneck speed.

09:00 — The Decision to Walk Away

Why Rob left CAVA at its peak and refused to transition into an office role.

13:00 — Pandemic Curveball → Entrepreneurial Breakthrough

How a business-plan lesson with his son turned into the foundation for Isaac’s Poultry Market.

14:00 — Naming Isaac’s: A Quarantine Stroke of Genius

The Isaac Newton inspiration that became a bold, meaningful brand name.

17:00 — Building Location #1 in a Broken Supply Chain

Construction chaos, blown budgets, and the reality of opening a restaurant during COVID.

22:00 — The Battle for Location #2

Inside the seven-month negotiation to secure exclusives and protect the emerging brand.

29:00 — The Future of Isaac’s Poultry Market

How Rob is approaching growth, second-gen spaces, and the next wave of opportunity.

What Does It Take to Scale from Two Gyms to 100+ Stores Across America?

n this episode of Retail Retold, Chris Ressa welcomes franchise powerhouse Kal Gullipali — the man who turned two Orange Theory studios into a 100-unit empire spanning Marco’s Pizza, Dave’s Hot Chicken, European Wax Center, and more. From Wall Street to wellness centers to hot chicken, Kal’s story is a masterclass in bold moves, smart capital, and relentless growth.

Kal reveals how selling his first franchise lit the spark for scale — and how COVID became the ultimate wake-up call to diversify. Today, his group operates across multiple states, building new stores, buying portfolios, and driving more than $35–40 million in annual growth. He breaks down the numbers, the strategy, and the mindset it takes to play at this level.

This episode dives into what it really takes to win in franchising: sharp site selection, patient capital, and powerful partnerships. Kal also calls out a coming shift in the fast-casual world — the return of true customer service — as brands rediscover that speed means nothing without hospitality.

What You’ll Hear:

• How Kal built a 100+ unit, multi-brand portfolio in under a decade
• Why diversification saved his business model
• The real economics behind scaling franchises
• Why the next big franchise trend is a return to the human touch

Chapters

00:00 – Meet Kal Gullipali

From Wall Street to Main Street — how a former Merrill Lynch analyst became a franchise powerhouse.

02:00 – The First Franchise Bet

Why Kal’s first leap into Orange Theory Fitness changed everything.

04:00 – From Two Gyms to a Hundred Units

The mindset, capital, and partnerships behind explosive growth.

06:00 – Lessons from Selling and Scaling

How selling early wins funded a smarter, more diversified empire.

07:45 – Enter the Pizza and Hot Chicken Game

Why COVID turned Kal into a believer in delivery-driven, resilient brands.

09:30 – Building vs. Buying

The strategy behind mixing acquisitions with ground-up new builds.

10:30 – Why Dave’s Hot Chicken Took Off

High AUVs, hot branding, and a cult following—Kal breaks down the magic formula.

13:00 – The Numbers Behind the Empire

A candid look at performance, diversification, and what drives profitability.

15:00 – The Power of People and Process

Inside Kal’s shared-services model and how he scales culture across brands.

18:00 – The Franchise Trend No One’s Talking About

Why customer service—not tech—will define the next era of QSR success.

What happens when two of retail’s sharpest minds go head-to-head on the data behind the industry’s biggest shifts? You get this week’s episode of Retail Retold, where Chris Ressa sits down (again!) with Ethan Chernofsky, Chief Marketing Officer at Placer.ai.

Ethan brings the receipts—billions of data points from Placer.ai’s location analytics—to unpack five retail trends that are redefining the way consumers shop and how retailers win. From Chili’s comeback and Trader Joe’s cult following to the rise of “dark stores” and the urbanization of suburbia, Chris and Ethan debate what’s driving foot traffic, loyalty, and value creation across retail. It’s part data, part strategy, and all energy.

What You’ll Hear:

• The five retail trends shaping 2026 and beyond
• Why simplicity (and knowing your “reason for being”) drives success
• How loyalty and cross-visitation can rise together
• Why the store is now a media channel, fulfillment hub, and brand platform
• How suburban retail is stealing the show

Chapters

00:00 – Welcome Back, Ethan Chernofsky

Chris and Ethan kick things off with their signature energy — a quick catch-up, a look inside Placer.ai’s marketing team, and how data storytelling is changing the game.

02:30 – Trend #1: Know Your Reason for Being

The biggest driver of retail success today? Focus. Ethan explains how Chili’s, Trader Joe’s, and Sprouts are winning by doubling down on what they do best.

08:30 – Trend #2: The Battle for the Basket

Loyalty is up — but so is cross-visitation. Chris and Ethan break down why shoppers are visiting more stores and what it means for retailers fighting for “share of list.”

13:15 – Trend #3: The Middle Market Mystery

Can the “middle” of retail survive? The duo debates whether flexibility, not price point, is the secret weapon for retailers stuck between luxury and value.

18:10 – Trend #4: The Store as a Platform

From buy-online-pickup-in-store to dark stores and retail media, Ethan unpacks how brick-and-mortar is becoming retail’s most powerful ecosystem.

22:45 – Trend #5: The Urbanization of the Suburbs

The suburbs are stealing the spotlight. Ethan and Chris discuss how urban concepts are moving into suburban centers—and what that means for open-air retail.

29:00 – Final Thoughts: The Future of Retail is Real

Chris and Ethan wrap it up with what’s next for data, design, and human experience in the physical retail world.