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Rethinking Business Communities: What Makes Them Work in 2025 | Lazy Leverage #50
Want to know what's really happening in the world of B2B communities? Jon and Peter pull back the curtain on how they're building multi-million dollar business communities that are making traditional trade associations obsolete. They reveal their strategy for using AI to circumvent legacy software, share insider tips on community building, and discuss how to use capital to accelerate growth. Warning: This episode might make traditional SaaS companies uncomfortable.
Timestamps
(00:00) Welcome to Lazy Leverage
(02:27) Discussing AI in Business
(04:33) Challenges with traditional SaaS
(09:36) Innovative Solutions for Data Management
(11:26) The Future of Vertical SaaS
(21:00) Building a Community and Influencer Impact
(35:12) Value Proposition of Modern Trade Associations
(38:37) Geographic Dispersion and Competitive Dynamics
(40:37) Sponsorship and Revenue Models
(46:02) Using Capital to Accelerate Strategy
(53:05) Building a Media Property for Niche Communities
(58:00) Final Thoughts and Tools
Stay connected for more insights and strategies by following:
Jon: @MatznerJon on X and at lazyleverage.beehiiv.com
Peter: @pslohmann on X and at peterlohmann.com
View all episodes
By Jon Matzner and Peter Lohmann
5
55 ratings
Want to know what's really happening in the world of B2B communities? Jon and Peter pull back the curtain on how they're building multi-million dollar business communities that are making traditional trade associations obsolete. They reveal their strategy for using AI to circumvent legacy software, share insider tips on community building, and discuss how to use capital to accelerate growth. Warning: This episode might make traditional SaaS companies uncomfortable.
Timestamps
(00:00) Welcome to Lazy Leverage
(02:27) Discussing AI in Business
(04:33) Challenges with traditional SaaS
(09:36) Innovative Solutions for Data Management
(11:26) The Future of Vertical SaaS
(21:00) Building a Community and Influencer Impact
(35:12) Value Proposition of Modern Trade Associations
(38:37) Geographic Dispersion and Competitive Dynamics
(40:37) Sponsorship and Revenue Models
(46:02) Using Capital to Accelerate Strategy
(53:05) Building a Media Property for Niche Communities
(58:00) Final Thoughts and Tools
Stay connected for more insights and strategies by following:
Jon: @MatznerJon on X and at lazyleverage.beehiiv.com
Peter: @pslohmann on X and at peterlohmann.com
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