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Rethinking McDonald's in the U.K. with Thomas O'Neill and Tom Sussman
The story of 13 years of growth following a crisis for the McDonald's brand. A recovery built on a rethink of operations, tone and messaging. One that put humility and relatability at the center of everything. A 2021 APG Award winner.
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By Fergus O’Carroll
4.7
4444 ratings
The story of 13 years of growth following a crisis for the McDonald's brand. A recovery built on a rethink of operations, tone and messaging. One that put humility and relatability at the center of everything. A 2021 APG Award winner.
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