If you follow the bike industry, you probably saw the news earlier this year that Revel was shutting down. It caught a lot of people off guard, including customers, fans, and even some insiders. But just a few months later, found Adam Miller announced he was buying the brand back and relaunching Revel with a new vision. So today, we’re going to talk about that journey—why Revel is going direct-to-consumer, what Adam learned during his time away from the company, and why he believes now is the right time to double down on building bikes again.

• Why bring Revel back now, especially given the challenges facing the bike industry?
• What were you doing between stepping away from Revel and deciding to buy the brand back?
• Why move to a direct-to-consumer model with the relaunch?
• What’s wrong with the traditional dealer/distributor model for selling bikes?
• What financing options are available for building and growing a bike company today?
• How do you see smaller brands like Revel competing with the big players in the industry?
• What makes Revel different from other bike brands, especially in such a competitive market
• What’s one thing you’re doing differently this time around based on your past experience?

An automatically generated transcript will be available at Singletracks.com later today. More info about Revel at revelbikes.com.

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