How important is SEO to your business?

Great SEO is a primary factor in many online businesses' success. But approaching it for the first time can feel like a minefield. Between out-of-date information and seemingly constant changes to Google's algorithm, you may think SEO is an impossible game to win.

But Kyle Roof knows it's far from that. In fact, the SEO guru has obtained a US patent proving exactly how you can manipulate SEO to rank on search engines.

Kyle is the lead SEO at High Voltage SEO, Founder of PageOptimizer Pro, Co-founder & SEO Instructor at Internet Marketing Gold (IMG), speaker, trainer, and all-around hub of SEO knowledge. He joined The Opportunity Podcast to dispel some of the common myths and misconceptions about SEO practices and the Google algorithm, and reveals what site owners should be doing to improve their SEO and outperform their competition.

Topics Discussed in this episode:

• The biggest SEO misconceptions and mistakes to avoid

• How to get started with SEO

• How to get your site to rank

• What to do when there's a search engine algorithm update and how to protect your site against it

• Kyle's advice for more advanced SEO practitioners

• Why testing is key to developing your SEO skills

• What the future of SEO looks like

Mentions:

• Empire Flippers Podcast

• Empire Flippers Marketplace

• High Voltage SEO

• PageOptimizer Pro

• Internet Margeting Gold (IMG)

• Ahrefs

• Moz

Discover more SEO insights and find out how to apply them to your site by listening to the full interview with Kyle.