How can optometrists leverage technology and leadership to create a thriving, patient-centric practice? On this week’s episode of Optometrists Building Empires, host Ankit Patel had the pleasure of speaking with Dr. Brianna Rhue, the owner of West Broward Eyecare Associates and CEO of Dr. Contact Lens. Dr. Brianna Rhue shares her journey, leadership insights, and how she integrates technology to enhance optometry practices. From team empowerment to leveraging data for better patient experiences, this episode is packed with actionable takeaways for optometrists and business leaders alike. If you're looking to elevate your practice with innovation and strong leadership, tune in now!

Takeaways: 

• Leverage team dynamics. Encourage your team to participate in decision-making and own their roles within the organization. Remove unnecessary gatekeepers to streamline processes and facilitate better communication.
• Integrate technology thoughtfully. Continuously explore and implement relevant technologies from adjacent industries. Focus on how technology can improve patient experience, streamline operations, and enhance data utilization.
• Cultivate a growth mindset. Promote a culture of curiosity and continuous learning within your organization. Encourage risk-taking and learning from failures as part of the growth process.
• Effective communication and empowerment. Regularly share your vision, goals, and learnings with your team to keep them aligned and motivated. Ensure your team understands the importance of their role in delivering a superior patient experience.
• Make the most of your data by understanding your practice's performance and identifying areas for improvement. Use data to personalize patient engagements and retain loyalty, ensuring they feel connected and valued by your practice.

Quote of the Show:

• “ The industry needs you. The industry needs you to evolve faster.  And you do that by staying curious.” - Brianna Rhue

Links:

• LinkedIn: https://www.linkedin.com/in/briannarhue/ 
• Dr. Contact Lens: https://www.drcontactlens.com/ 
• West Broward Eyecare Associates: https://www.westbrowardeyecare.com/ 

Ways to Tune In:

• Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 
• Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 
• Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208