Sign up for the webinar: https://www.sunnymarymeadowcoaching.com/registration-page-222a1dfe-fee7-469e-8156-8379cc388865

In this episode of the Rooted Agritourism Podcast, Dr. Liz Fiedler Mergen invites listeners to the 2026 Flower Farmer Forum and introduces a groundbreaking tool for the floral industry — Farmers to Florists. Liz shares the significant challenges faced by flower farmers, florists, and farmer florists, such as planning, inventory management, and efficient communication. She unveils the Farmers to Florists platform designed to address these issues by integrating crop planning, inventory management, and floral recipes into one collaborative system. Listeners are encouraged to join a live webinar on January 6th to see the platform in action and provide valuable feedback. The episode also mentions registration details, the goals of the platform, and how it aims to bring clarity and efficiency to the industry.

00:00 Welcome and Conference Invitation

00:50 Introduction to Rooted Agritourism

01:14 Exciting Industry Announcement

02:42 The Problem in the Floral Industry

07:18 The Solution: Farmers to Florist Platform

09:18 Features of Farmers to Florist

12:59 Call to Action: Join the Webinar

15:05 Conclusion and Additional Resources