The Ryan Hanley Show

RHS Throwback: Gordon Coyle on Using Video to Create Inbound Specialty Liability Leads

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In this throwback episode of The Ryan Hanley Show, Ryan Hanley interviews Gordon Coyle, founder, and president of The Coyle Group. Gordon is a risk management and insurance services firm specializing in liability products. He joins the podcast and explains how he's using video to create inbound leads in specialty liability insurance.


This is an episode you do not want to miss...


Episode Highlights:

  • Gordon shares his background story with Ryan. (13:00)
  • Gordon explains that his natural curiosity and motivation from Ryan led him to take it to the next level in the technological aspect of the business. (18:31)
  • Gordon talks about consistency and discipline being the keys to everything that you do. (21:07)
  • Gordon shares how he was able to assist someone who had seen his videos and asked for his help. (26:23)
  • Gordon shares that he gets his leads from people that are searching for answers on insurance on YouTube. (33:51)
  • Gordon explains that one of the hardest things for him to do is to repurpose content. (40:31)
  • Gordon shares that every sales job is all about getting noticed, and the best way to do that is through social media. (45:22) 
  • Gordon shares that there are a lot of producers that have stood out and become successful through the use of social media. (48:14)
  • Gordon talks about the difference between paid and organic marketing in social media. (54:23)
  • Gordon advises people to think about the sales process and the closing ratios when talking about inbound and non-inbound businesses. (57:40)


    • Key Quotes:

    • "Consistency and discipline, I think, are key not only for marketing but a lot of things in whatever you do." - Gordon Coyle
    • "Every sales job is all about getting noticed, right? You have to kind of build interest you have to have you have to get your foot in the door, your toe in the door. And, you know, how do you do that? How do you get noticed? And I think that there's a lot of good opportunity to do that with content." - Gordon Coyle
    • "The consistency around video creates an aura of expertise, knowledge, whatever it may be, you become a very believable character." - Gordon Coyle


      • Resources Mentioned:

      • Gordon Coyle LinkedIn
      • The Coyle Group
      • The Coyle Group - YouTube
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