What if the biggest obstacle between you and financial freedom isn’t your income — but your mindset?

In this powerful and eye-opening episode of Insight is Capital, host Pierre Daillie sits down with Dr. Brad Klontz, financial psychologist, bestselling author, and professor, to explore the hidden forces shaping our relationship with money. From childhood money scripts to the myths we inherit about wealth, Klontz reveals how emotional conditioning, fear, and tribal thinking keep so many of us stuck — and how to break free.

Drawing from his latest book, Start Thinking Rich: 21 Harsh Truths to Take You from Broke to Financial Freedom, Dr. Klontz delivers a no-nonsense roadmap for replacing self-sabotage with empowerment. He explains why being broke is temporary, but being poor is a mindset — and why cultivating an internal locus of control can change everything.

Through deeply personal stories, sharp insights, and behavioral research, Klontz challenges conventional beliefs about capitalism, wealth, and happiness. He unpacks why people self-sabotage after windfalls (like lottery winners), how tribal instincts influence spending (“Sprinter Van Syndrome”), and why automation is the most powerful tool for lasting wealth.

💡 What You’ll Learn:

• How your money mindset determines your financial destiny.

• Why tough love is more transformative than positive affirmations.

• The three most common paths to becoming a millionaire — and why most of them don’t require luck.

• How visualization and automation can hack your psychology and make saving effortless.

• Why surrounding yourself with the right people is the most underrated wealth strategy of all.

⏱️ Chapters:

00:00.16 Introduction to Financial Mindset

01:17.35 Defining Moments in Money Mindset

04:49.73 The Psychology of Wealth

07:01.41 Broke vs. Poor: Understanding Mindsets

09:44.13 The Impact of Social Circles on Wealth

13:36.98 Navigating Systemic Barriers to Success

18:18.73 The Impact of Money Scripts

20:07.73 Understanding Family Financial History

23:39.79 The Role of Tough Love in Financial Growth

29:12.63 Paths to Wealth: Employee vs. Entrepreneur

33:40.69 Understanding Financial Success

35:05.62 The Psychology of Spending

36:28.99 Wealth vs. Income Skills

37:34.37 The Influence of Social Comparison

42:30.72 The Role of Relationships in Financial Decisions

44:04.14 Transforming Money into Freedom

46:30.83 Visualizing Financial Goals

47:56.49 The Power of Automation in Saving

49:46.40 The Psychology of Automatic Saving

51:18.82 Closing Thoughts and Acknowledgments

🎯 Key Quote:

“If they can do it, I can do it. That mindset changes everything.” — Dr. Brad Klontz

📚 About the Guest:

Dr. Brad Klontz is a financial psychologist, Certified Financial Planner®, and author of multiple bestselling books on the psychology of money. His work has been featured in The Wall Street Journal, The New York Times, and Forbes. His mission: to help people understand their deep-seated money beliefs and build sustainable wealth through mindset transformation.

🔥 Don’t Miss This Episode If You Want To:

• Understand the emotional side of money and wealth

• Break through limiting beliefs and generational money trauma

• Learn practical, science-backed habits to grow wealth over time

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