For many young Americans, the pathway to professional success has become less clearly defined. While a four-year university degree was once seen as a prerequisite for a prosperous career, recent data analyzed by Pew Research Center suggests an intriguing shift is taking place. Their research reveals that economic outcomes are improving for young workers without bachelor's degrees, challenging long-held assumptions.  Parents and kids are weighing the value of a college education, and whatever they choose will impact their lives. What should we be aiming for? What can our institutions achieve when given the right incentives?