Richard Makara is Growth Marketing Engineer at Smartly.io. In this episode, Richard discusses how growth teams can achieve real-time automated ABM at scale, including:

- Why Smartly decided to set up a growth team

- How their global, remote growth team operates across 3 continents to achieve 24/5 ops

- Richard's approach to tackling ABM

- A simple ABM campaign, called Operation Royal Mail, that Smartly ran across the UK & Europe

- How to avoid sales-marketing disalignment in ABM

- How to scale your ABM operations

Links

Smartly >> https://www.smartly.io/

Clearbit >> https://clearbit.com/

Hull Blog >> https://www.hull.io/blog/

Alice in Wonderland >> https://www.goodreads.com/book/show/6324090-alice-s-adventures-in-wonderland

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Advance B2B >> www.advanceb2b.com

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Follow Edward on Twitter >> twitter.com/NordicEdward