McCann Worldgroup Global Creative Chairman Rob Reilly knows a thing or two about brand ideas that both stand the test of time and reinvent themselves for the cultural zeitgeist. His company did, after all, put the “Fearless Girl” in front of the New York Stock Exchange and help Mastercard evolve its “Priceless” campaign with a feature for transgender and nonbinary people to use their chosen name on cards. In this episode, Reilly dives into this work and reflects on the role of marketing in a time of a crisis. He also tells us what he really thinks about making lightning-in-a-bottle creative over Zoom and why he’s bullish on in person connection for the future of young talent. 

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