When I’ve observed todays’ guest from afar, usually at an ag conference or the like, I feel like she’s akin to rural Australia’s version of the Queen. Always impeccably dressed. A woman of strength, who’s practical, like a farmer, in her solutions and it seems that the crowd almost parts when she enters the room.

Robbie Sefton lives with her husband Alastair on a farm close to Tamworth. From town she runs her national communications business, Seftons. It’s been strategising policy, product and service campaigns for government, research organisations and some big corporates like Westpac and Woolworths for more than 30 years. Robbie’s story spans from a childhood in Deni catching rabbits, to dazzling Freo in the Alan Bond days - surviving on champagne and a full freezer of connoisseur ice-creams - to an unexpectedly arduous medical procedure she was lucky to survive then and back home to NSW again, but not before she trucked thousands of sheep across the Nullabor. Robbie’s story is not one bit as you might expect it to be.

Thankyou to our Series Sponsor: Blundstone Australia.

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Life on the Land is a Manson + Company production.