Robert Boland, Professor of Sports Law at Ohio University and Director of Ohio University’s MBA program, and Marc Tayer, Wharton Alum and Author of "Televisionaries", join host Dan Loney to discuss ESPN's out-of-home audience marketing technique, which qualifies as those who watch the channel at bars, lounges and other establishments on Knowledge@Wharton.

Robert Boland and Marc Tayer on ESPN's Out-Of-Home Audience Pitch

Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

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Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world. Hosted on Acast. See acast.com/privacy for more information.

Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world.<p> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.</p>

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Robert Boland and Marc Tayer on ESPN's Out-Of-Home Audience Pitch

Robert Boland and Marc Tayer on ESPN's Out-Of-Home Audience Pitch

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