On this episode of my Pivotal "interview series", I chat with Robert Oliver, Founder & CEO of The Genius Brand, about how he saw early the power of using an Amazon strategy to build up his extremely successful supplement brand. Robert shares about how he got started working on the Amazon platform and why he launched The Genius Brand. Additionally, we talk about how unique The Genius Brand is on the Amazon platform when it launched and how that's now providing some massive value against the onslaught of Amazon private label supplement sellers. Finally, Robert Oliver also breaks down why he's been successful in 2020 with his ability to apply learnings from Nassim Taleb.