October 06, 2021

Roku on the future of streaming | Inside Content

27 minutes

Is free ad-supported content (AVOD and FAST) driving the transition to streaming? Rob Holmes discusses Roku’s content acquisition strategy for the Roku channel as well as their partnership and expansion plans.

Rob speaks with Jonathan Nickell, COO of 3Vision on a wide range of topics currently impacting the TV industry. These include Roku’s platform and operating system, content discovery and their role as a video service aggregator.

Rob is the Vice President of Programming at Roku. He oversees the development and growth of The Roku Channel, a leading free ad supported service on the platform, as well as the overall programming strategy for America’s #1 TV streaming platform.

Here is a breakdown of the topics discussed in this episode:

[02:52] The Roku hardware business

[03:39] The different business units at Roku

[04:49] What is the difference between the Roku channel and Roku platform?

[07:03] What is Roku’s global roll out plan?

[11:22] The transition to streaming and power of free content

[12:44] Roku’s content acquisition strategy

[14:26] Roku’s acquisition of Quibi

[15:35] Are there plans to do other Roku originals?

[16:39] How do you aid consumer discovery of content on the Roku channel

[18:40] AI and ML for content recommendations on Roku channel

[21:21] Roku and its role as a video service aggregator

[24:15] What are the future trends for the TV industry and streaming? Resources:

Stay in the content world loop 👇

Get episodes delivered straight to your inbox, along with exclusive news and insights by signing up to our ⁠⁠⁠TV industry insights mailing list⁠⁠⁠.

About 3Vision

3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the television industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for

success.

➡️ ⁠⁠⁠Get in touch⁠⁠⁠

➡️ ⁠⁠Visit our website⁠⁠

➡️ ⁠⁠Follow us on Linkedin⁠⁠

...more

View all episodes

By 3Vision

4.8

55 ratings