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In this episode of The Ryan Hanley Show, Ryan Hanley interviews Ron Shroyer, VP of Sales at Aureus Analytics. Ron joins the podcast for a deep dive into data, DONNA, and why those who can harness data will rule the (insurance) world. This is a conversation you don't want to miss...

Episode Highlights:

• Ron shares his career background. (6:59)
• Ron explains what Aureus Analytics is all about. (11:29)
• What did Ron find was unique when he first came to Aureus Analytics? (14:28)
• Ron shares how having access to influential people can really help with growth. (23:53)
• Ron explains what the sentiment score is all about. (26:43)
• Ron shares the difference between structured data and unstructured data. (36:56)
• Ron explains how DONNA works. (38:11)
• Ron mentions the most significant thing that they’ve processed within DONNA. (46:06)

Key Quotes:

• “I love the industry. I mean, it is so well connected with the people... Just how the industry has an influence on what goes on with the rest of the world...everybody needs insurance.” - Ron Shroyer
• “If you take a deep look inside the opportunities you have, you can grow exponentially with the customers that are already at your door. It's way less expensive from a retention standpoint, and then also from a front-end organic growth standpoint. I mean, if you could save a point in retention, it makes it easier to get your growth goals in place.” - Ron Shroyer
• “We are good at understanding data and being able to give you a really strong insight based on that data. I look at that opportunity with Agency Zoom and running those trigger events and making our insights actionable.” - Ron Shroyer

Resources Mentioned:

• Ron Shroyer LinkedIn
• Aureus Analytics
• DONNA for Agents

Reach out to Ryan Hanley

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• Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective

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