This week on the podcast Karen is focusing on creating the perfect room fragrance.  Covering a wide variety of topics including how scent can be used to create different moods in a room, matching the scent to the room itself, safety regulations for room fragrances and the commonly overlooked factors when creating a room scent, you’ll walk away from this episode an expert of creating the perfect room fragrance. 

KEY TAKEAWAYS

• Karen talks about the science and research surrounding different scents and how they evoke different moods and emotions and how you can use this knowledge to your advantage. 
• Karen details the different mediums that room scents can be in and how some mediums are more effective than others in certain spaces.
• There is more to making an effective room scent than just the scent itself. Karen details some factors that most people don’t consider, such as the strength of the scent in relation to the size of the room.
• The importance of matching the right scent family to the right room is something that is often overlooked. Karen gives you an insight into pairings that are known to work, and why. 

BEST MOMENTS 
“The sense of smell is closely linked to the emotional centre in our brain. Knowing this can help us create the right scent to trigger specific moods of emotions.”

“It’s not just about the scent, the packaging and marketing are equally important to communicate the message of what mood your scent will invoke.”

“Your goal is to craft a scent that enriches spaces and elevates the experience of people that walk into those spaces.”

VALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery Mastermind  
Make A Room Fragrance Masterclass
The Scent Shift

ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. 

Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.

With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.

Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.

CONTACT DETAILS
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