Rory Sutherland, Vice Chairman of Ogilvy Group, comes back for his second appearance at Infinite Loops! We discussed various marketing strategies and behavioral tics, including:

• In-group vs. Out-group
• Fractal nature of behavioral science
• Pricing heuristics
• "Woke" persuasion
• Barbra Streisand effect, Canada, And a LOT more!

Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com