405: Royal Caribbean Cruises CIO Martha Poulter describes the growth minded business strategy of Royal Caribbean which places emphasis on differentiating products, gaining value from scale, engaging employees and guests, and reducing business risk. The company responds to the distinct needs of diverse demographics of guests and creates unique brand experiences on each cruise, a task that requires the collection and optimization of data from numerous sources. Poulter explains how data drives the innovation of systems and technologies that support all of Royal Caribbean’s operations. We also discuss Poulters own experiences on Royal Caribbean cruises, the unique features of IT organization in the industry, and exciting trends such as algorithmic intuition and miniaturization.