In this episode, we revisit the classic Research, Peel, Stick & Block (RPSB) strategy with Clément Hynaux, campaign manager at Ad Badger. Originally introduced in 2018, we break down how it has evolved over the years, whether it’s still relevant in 2025, and how to adapt it to modern Amazon PPC practices. 

We dive into campaign structure, which is much more complex than it seems, and discuss why it’s more like "vegetables" 🥕 than "chocolate."🍫 We analyze the impact of rising CPCs on keyword research, debate whether blocking keywords in source campaigns is still a good practice, and explore the concept of search term graduation, which has gradually replaced the traditional RPSB approach. 

 We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Meet Clément Hynaux from Ad Badger

• 02:00 - Throwback to the 2018 RPSB method

• 06:00 - CPCs are wild now – what changed?

• 10:00 - Are auto campaigns still useful?

• 14:00 - Proactive negatives = saving $$$

• 18:00 - Search term graduation > RPSB?

• 25:00 - Blocking keywords: yes or no?

• 28:00 - Final thoughts & PPC wisdom

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

• Where to find Michael, Michael Erickson Facchin

• https://www.linkedin.com/in/michael-erickson-facchin/

• Where to find Clément, Clément Hynaux

• https://www.linkedin.com/in/clement-hynaux 

• RPSB: Still The Best Keyword Research Strategy?

• https://www.adbadger.com/blog/amazon-ppc-education/rpsb-still-the-best-keyword-research-strategy/ 

• Amazon PPC Keyword Research in 2020: RPSB Revisited

• https://www.adbadger.com/blog/ppc-den-podcast-ep-59-amazon-ppc-keyword-research-in-2020-rpsb-revisited/ 

• How Do I Identify And Handle Search Term Duplicates In Amazon Advertising?

• https://www.adbadger.com/blog/manage-duplicate-search-terms-on-amazon/ 

• New Keyword Research Approach: Gain New Clients for Amazon PPC

• https://www.adbadger.com/blog/new-keyword-research-approach-gain-new-clients-for-amazon-ppc-ppc-den-podcast/ 

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/

• Subscribe to our newsletter: https://www.adbadger.com/newsletter/

• Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/ 

• Review all our show notes: https://www.adbadger.com/podcast​​​​​

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clément Hynaux

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno