Who could have predicted that the 13th century Persian poet Rumi would have such a huge presence on the Instagram feeds of post-Millennials? Jalal ad-Din Muhammed Rumi, to give him his full name, was a Sufi master who wrote ecstatic mystical poems about joy and love and the search for divine truth. His poetry would literally move people to dance, which is where the notion of the ‘whirling dervish’ comes from. 800 years on, what is it about the poetry of Rumi that continues to strike a chord with so many today, including artists like Madonna and Coldplay’s Chris Martin? For some, Rumi has been sanitised for a secular Western audience, but not everyone can read Persian.

Ernie Rea chairs a special discussion about Rumi's appeal, recorded at the BBC's Contains Strong Language Festival in Hull.

Contributors:

Producer: Dan Tierney