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From the boardroom to the baseball diamond, some truths transfer surprisingly well.

In this episode, we sit down with John Fitzpatrick, President/CEO of Force Marketing, who draws fascinating parallels between running a business and coaching his son's travel baseball team. John shares insights on maintaining team morale, managing intense parent involvement, and the critical importance of cheerleading from the sidelines. His experiences in both arenas offer a unique perspective on leadership, resilience, and the power of teamwork.

John dives into the transformative potential of AI and customer data platforms (CDPs) in the automotive industry, emphasizing the significance of leveraging data for more personalized customer engagement. He highlights the ongoing challenge of ad waste and the necessity of clean data, advocating for a deeper, more meaningful relationship with customers to foster loyalty and long-term success. The conversation seamlessly blends light-hearted anecdotes with profound business insights, making for an engaging and informative episode.

Timestamped Takeaways:

0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo

2:28 Coaching Intensity: John shares how coaching an 8-year-old travel baseball team involves managing intense parent expectations and maintaining team morale.

5:08 Business Parallels: John discusses the striking similarities between coaching young athletes and leading a business team, emphasizing teamwork, attitude, and grit.

10:23 AI and Marketing: Insights into how AI and customer data platforms (CDPs) are revolutionizing the automotive industry's marketing and customer engagement.

15:19 Data Cleanliness: The critical importance of maintaining clean data to reduce ad waste and improve marketing efficiency.

20:54 Future of Dealerships: The potential for improved data integration and efficiency within dealership groups to enhance customer relationships and business operations.

John Fitzpatrick is the President/CEO of Force Marketing

https://www.linkedin.com/in/jwfitz/

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