Russell Barnett is the Managing Director and Chief Marketing Officer of My/Mochi Ice Cream—you know, that delicious little ball of ice cream enrobed with Japanese mochi dough. My/Mochi has been making pastries since 1910 and brought the international sensation called mochi ice cream to the United States in 1993. In 2021, NielsenIQ’s Bases group named My/Mochi a winner in its Top Breakthrough Innovation awards.

Russell is perhaps the world’s expert in scaling small food and beverage brands to create large categories. He was the head of marketing for Mike’s Hard Lemonade way back in 1997, where he took the brand from inception to $150 million in just 5 years. Prior to My/Mochi, Russell held various roles at companies like Popchips, Garden Protein International, Inc. (Gardein), KeVita and more.

In this conversation, Jim and Russell discuss how to bring fun to work, fostering bravery in your team, and why simplicity for the consumer is key when introducing new products. They also discuss building a reputation on trust—and why your reputation is your most important asset. For all of this and more, tune in.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

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