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Ruth Taylor explores how our cultural conditions shape our values and beliefs, revealing how we can build futures where humans and other life forms flourish together on our planet. She illuminates the often invisible narratives that guide our thinking and behavior, showing how these shape everything from our personal happiness to our collective response to global challenges.

• The "values perception gap" - most people prioritize intrinsic values like community and equality, but believe others are more motivated by wealth and status
• Deep narratives like "growth is always good" or "humans are fundamentally selfish" shape our entire approach to social and environmental problems
• Research shows prioritizing intrinsic values leads to greater well-being than pursuing external rewards like wealth and status
• Our society lacks spaces for reflection on values, leaving us vulnerable to constant messaging promoting consumption and competition
• Creating "glimmers" - spaces and experiences that demonstrate alternative ways of living aligned with our deeper human values
• Cultural change requires both individual reflection on our values and structural changes to systems that currently reinforce harmful narratives
• Real change happens at the deepest level, addressing the root cultural conditions rather than just symptoms of problems

Find out more about Ruth's work on her Substack channel Culture Soup, or take her Values 101 course with the Common Cause Foundation.

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