Buffini's statistics = 20 face to face or voice to voice contacts to generate one
"Referral contact". Typically, 1 out of 3 turn into a closing.

Proactive Activities
Based on Changes you made to your Business Goals. We recommend the following updates to your Weekly Activity Goals

How to win the day?

Win the day
Make 5 check in calls
Write 3 personal notes
Add 1 person to your database

Win the week
Grab coffee with a favorite client
Host at least business-to-business lunch
Average at least 7 pop-by

Win the month
Contact all of your clients
Send an item value to your database on the 1st of the month
Send and eReport on the 15th of the month

Win the year
Host at least 1 client party
Measure your results vs. goals
Work with a coach

Remember:
Win 2 hours = you win the day
Win 4 days - you win the week
Win 3 weeks - you win the month
Win 8 months - you win the year

Watch the video and find out more!

Planning your business in 2022?
1.Sales and Marketing
Definition of marketing: promotion, advertising, networking and lead generation for your business

1. Definition of Sales: the daily focus
- Turning potential leads into customers
- Generating more business from existing customers

2. Customer Service
Definition of customer Service: The creation, production and fulfillment of your product or service
To your customer. It also includes operations, logistics and the administrations of your business.

3. Financial Management
Definition of Financial Management: Overseeing the income, Expenditures, profits and cash flow of your business

1. Here's where to start
- Make a list of all your fixed expenses
- Make a list of all your irregular expenses
- Everything else is discretionary spending

2. ABC your home expenses
- A's are need that you can do nothing about
- B's are needs that you can do something about now
- C's are wants

Watch the video and find out more!

Whats going on in Vegas?

139 New Residents per day
5.8 new Residents per hour

Jeremy Auger joining Raiders Executive team
This weeks trip marks the seventh time A's executives have been in Southern Nevada as they explore possible relocation to the area.

We featured a featured a video from Ethel M Chocolates showcasing holiday cactus garden lights in Henderson! You should check out.

We certainly face challenges at every step of our real estate journey. Our guest for today, Anetta Repogle talks about some of the lessons and challenges she learned over her real estate business. She shared how did she handled and overcome these challenges.

A lot of owners don't realize that if they hire unlicensed and uninsured people to work on their home, if they get hurt, they are 100% liable. Just to save a few hundred dollars, it is not worth it

A homestead exemption allows a homeowner to protect the value of her principal residence from creditors and property taxes.

Watch the video and find out more!

Zillow's astronomical iBuyer growth
Zillow's iBuyer business grew so fast, so quickly! That it literal broke the company, forcing an
Abrupt shutdown in Q3 - the three months that broke the business - Zillow purchased more houses in the previous 18 months combined

What's Next: Zillow 3.0
While Zillow 2.0 may have been a failed experiment in iBuying, what captures the imagination is the next iteration of the businesses. How will Zillow leverage its massive competitive advantage and its iBuyer learnings for Zillow 3.0

We featured a video from Tom Ferry's show that talks about how to stand out with a crazy market

The Three demos that are moving
1. Downsizes
2. Trade Uppers
3. Super Seniors

Median age of home sellers
(Percentage distribution of all sellers who sold a home In 2020)

11% 16-34 years
19% 35-44 years
17% 45-44 years
22% 55-64 years
24% 65-74 years
9% 75 years or older

1. Whats the crazy offers that will separate you from everyone in your market
1. What's an offer that actually resonates with the majority of today's home sellers

Highest price, every time (guaranteed)

Free handyman services for Irvine Terrace Home Sellers

Refresh & Relax - You deserve a street-free sales process

What does "Fair Market Value" mean in this housing market?

"Would you like a crazy offer on your home?

Build your own lading page that covers (or inside Facebook)
- Create & test Facebook/Instagram Ads
- Send an email to your database with a link]
- Send a smaller to your farm or around recent sales with QR code that drives
- Send a mailer to your farm or around recent sales with a QR code that drive them to the landing page
- FYI, asked Paul to simplify the capture to just first name, address of the home, how much would their crazy offer would be?

Watch the video and find out more!

We shared Tom Ferry's Video that talks about winning on a hyperlocal level!

471 conversations
35 listing appts
= 7& conversion to Listing Appts

Marker insights and questions
1. Home price appreciation in 2019 and 2020 was (x)
2. Inventory if off by (x) of the normal levels
3. Buyer demand is (x) creating multiple offers and driving up prices
4. Sellers in 2021 will capitalize on record low interest rates, incredible buyer demand & how covid has changed the meaning of "home"

-Who do you know that's thinking about selling?
-have you had any thoughts of selling?

Here's one of the biggest Takeaways from Zillow's announcement:
An analytical company interviewed Zillow months ago, they said that they are calling over a million a day in the United States, well guess what, they are not calling them anymore! So you may have the chance to call them! If Zillow can do it, you do too. This is a perfect opportunity to talk to people and reach out to them one way or another.

We also featured a short ad video inspiration that can be very effective to your marketing strategy

Watch the video and find out more!

We featured an interview with Rich Barton, Zillows CEO from CNBC Tv. It talks why Zillow is getting out of home-flipping business.

We also shared a video from Tom Ferry's podcast with Keri Emery a Dallas Real Estate Agent she talks about why relationships matter with your clients, how to connect with them, remembering client details and building relationships with other agents.

Good relationships to your clients leads to deep and meaningful connections that create better friendships, stronger family ties and can even help in business. Better relationships mean better overall experience that will lead to more sales and referrals.

Creating a solid and genuine relationship to your fellow agents is just as important as building better relationships with your clients.

Watch the video and find out more!

We featured Tom Ferry's podcast with Robert Mack who talks about the importance of case studies to elevate your listing presentations, who is attracted to them, is prepping a home worth it and he even shared a marketing strategy that could elevate your real estate marketing game!

Prep & Marketing - 4 weeks
- Miscellaneous repairs throughout the home
- Painted the entire interior a light and bright off white color
- Replace the older, worn carpet, with brand new light beige
- Interior designer staged the home to show like perfect model home
- Professional Photography
- Custom 4 Page Color Flyers
- Custom website & Targeted/paid instagram and Facebook social media marketing
- Direct mail campaign
- Aggressive pricing strategy to maximize home exposure.

Watch the video and find out more!

We featured Tom Ferry's Podcast which tackles the importance of role playing on your real estate career. Its a learning technique in which you are acting out situations under the guidance of a trainer. You will interact within the scenarios given, which encourages individuals to come together to find solutions. It can be useful as it build confidence, practice skills you are learning and develop problem solving solutions.

Watch the video and find out more!

139 new residents per day
5.8 residents per hour

Population growth by state
2019 vs 2020

1. Idaho +2.12%
2. Arizona +1.78%
3. Nevada +1.54%
4. Utah +1.45%
5. Texas +1.29%
6. South Carolina +1.17%
7. Florida +1.12%
8. Washington +1.05
9. Delaware +1.04%
10. Montana +0.98

Origin of all Las Vegas Visitors
Pre-Pandemic 2019

Western States 47%
Midwestern States 12%
Southwestern States 17%
Easter States 10%
International 14%

Mid-Year 2021

Western States 63%
Midwestern States 13%
Southwestern States 16%
Eastern States 8%
International 1%

Investing in Future
62% Total Projects
$20.3B in Total Cost

29 U/C Projects
$7.5B in U/C Cost

MSG Sphere at the Venetian
1.25M Additional Convention Space
12,500 Additional Hotel Rooms

Where are we Headed?

-Tourism Will Return
-The Recovery will be asymmetrical
-It's Vegas Baby!

Single home ownership
Southern Nevada

Ownership Distribution
4.5% Ten or More-Home Homeowner
3.9% Between four and Nine-Home Homeowner
2.7% Three-home homeowner
7.7% Two-Home Homeowner
81.1% Single homeowner

Invitation Homes 2460
Progress international 2423
American homes 1,072
FirstKey Homes 1045
Tricon Residential 760

Opendoor 511
SFR Investments 481
Zillow 193
Amherst 140
Atlas 101

Watch the video and find out more!

We featured more tips from Tom Ferry's Podcast. Frank Hereda shares some tips on using property radar to target super seniors, Brian Elliel talks about the 140+ point marketing plan, GMB photos and social media management and Tim Lamb shares 4 strategies for referrals.

Having a strong marketing plan is an essential to your real estate career, because we market and negotiate for our clients.

Make your google my business page more interesting because it is an important and essential tool for generating leads and increasing your exposure as a real estate agent.

4 Strategies for referrals from Tim Lamb

1. You have to Ask
2. Wow them with your service
3. Do they know how to refer you?
4. Train your sphere to send you more business

Today's conversation is packed with tips and proven strategies from some of the top agents in the business!

Watch the video and find out more!