In this week’s event, Chris discusses recent market developments, particularly focusing on Salesforce's Q1 earnings report, and their implications for the B2B tech landscape. He analyzes Salesforce’s unexpected revenue miss and its impact on the SaaS market, providing invaluable insights for go-to-market leaders and individual contributors alike. Chris also shares his unique perspective on how companies can navigate slower growth rates, longer deal cycles, and the evolving focus on profitability over growth.

Central to the discussion is the recommendation for businesses to optimize their core processes rather than merely increasing expenditure. He stresses the importance of improving the efficiency of marketing and sales operations to achieve better revenue outcomes. With detailed explanations and tactical advice, Chris walks the listeners through the strategic importance of focusing on sales conversion processes, leveraging data effectively, and aligning go-to-market efforts with top-level business goals.

If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

Can’t make the event but have a question for Chris? Submit it here.