In this week’s live event, Chris started by covering the complexities and nuances of go-to-market strategies for B2B companies, focusing on the pivotal roles of the CEO and CFO. He discusses the seasonality of sales cycles, particularly the impact of summer months on deal closures, and how companies should align their forecasting and budgeting strategies accordingly. Chris also emphasizes the importance of understanding the broader go-to-market machine rather than just focusing on departmental tactics.

Chris introduces a compelling factory analogy to describe go-to-market operations, explaining that inefficiencies and misalignments in the supply chain (i.e., marketing and sales processes) often lead to broader systemic issues. He argues that true optimization requires top-level executives to scrutinize and rebuild the entire system, rather than relying on heroics from individual departments. This episode provides a thorough examination of how companies can strategically improve their revenue operations by addressing these deep-rooted structural problems.

If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

Can’t make the event but have a question for Chris? Submit it here.