Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, including Digital Demand, RevOps, Sales Development, and GTM Strategy. 

In this episode (from GTM Live #37), Chris talks about:

• Who should own the GTM strategy (hint: it’s not the CMO)
• Why GTM should function like a factory
• Post-sale reporting lines
• Attribution vs. business-level KPI’s
• CMO & CEO alignment
• LTV:CAC vs. GTM Efficiency
• Larger vs. smaller team dynamics
• And more…

Listen to this full episode to hear how these frameworks can transform your company’s GTM approach.

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If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

Can’t make the event but have a question for Chris? Submit it here.