The 3 Pillars of GTM Success: GTM Strategy, GTM Optimization, and GTM Operations.

Cost of Growth: Reframing GTM efficiency as "cost of growth" to measure true ROI and organizational health.

AI and Copycat Products: How AI is accelerating product cloning and forcing companies to change how they differentiate.

Challenges of PLG Integration: The pitfalls of mixing product-led and sales-led growth motions together in established companies.

Smaller, Agile Teams: The shift towards AI-enabled, lean marketing and sales teams for efficiency and flexibility.

Flawed Metrics: Why reliance on outdated KPIs like MQLs and traditional attribution models is a mistake.

Siloed Departments: The need to remove organizational silos to create a Unified Revenue Factory.

Future-Proofing Sales and Marketing: Strategies to align compensation, integrate data, and streamline processes for sustainable pipeline creation.