On today’s episode, Kunle is joined by Mike Stevens, the Bestselling Author of the book, The Direct-To-Consumer Playbook, and a Mentor at Stevens.Earth, a brand focused on giving young businesses the right foundations to help them become old businesses.

Growing a business isn’t easy. It takes many mistakes and setbacks to reach the success you’ve always wanted. You go through different twists and turns before finding the right solution to your problem. It’s a long road but it’s worth it to take. A path you’ll likely take is to venture into the gates of eCommerce.

By unlocking the gates of eCommerce, it opens up an opportunity to grow your business online and therefore gaining traction in the digital world. To help you navigate through the maze of eCommerce, the book, The Direct-To-Consumer Playbook, will be your map and walkthrough in your journey. 

The Direct-To-Consumer Playbook is a collection of sixteen brand case studies each with a unique purpose, mission, and strategy in navigating the D2C world. Not every business is the same but one thing is common, every brand must be customer-obsessed to keep high customer retention.

In this episode, Kunle and Mike talk about several case studies from his book, The Direct-To-Consumer Playbook. You will get to hear about how interacting with your customers is a goldmine in knowing what they find important and their needs. This is a great episode for business owners and founders looking to grow their business by taking the D2C route.

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Wayflyer

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Klaviyo
 
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
 
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Gorgias
 
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Recharge

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