In this week's episode, Jordan and Nathan are joined by Martin McGrath of Financial Edge Group. An accomplished business owner and financial adviser, Martin is the winner of the FAAA's CFP of the Year award.

In this episode, Martin takes us through:

• His journey from accountant to financial adviser to business owner to specialist.
• Why he decided to (strictly) focus his business on his chosen niche.
• The pros and cons of specialising his practice.
• The rewards of the FAAA awards process.

Be sure to listen all the way to the end of the episode for Martin's 'guarantee*' for all people going through the awards process too!

(Absolutely not a guarantee of any sort).

And let us know your thoughts, complaints, comments and critiques over on the Challenge the Standard in Financial Advice LinkedIn page.