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Mazen Noureddin joins Stephen Harrison, Louise Campbell and Roger Green to close our series of "Biggest Stories of NASH Summer." In this conversation, Roger uses a classical Marketing Research question to help the group sort out the relative impact potential of the ideas they have been discussing.

This conversation starts with Roger Green using an old marketing research question. He asks each panelist to divide 100 points of potential to change between Stephen's multi-slide concept, drug development as exemplified by the EFX trial and advances in NITs as exemplified by MRE. The group each comes to different answers and uses different logic to get there. Listen to their thinking to decide what you can learn from each of them and where you disagree.