Most electricians quote, wait, and walk away.
Then wonder why their calendar stays light and their revenue flat.

In this episode, Zac Garside reveals why follow-up is the forgotten fortune in your electrical business and how a simple, respectful email system can turn “ghosted” into “booked.”

Zac Garside is the CEO of Power Selling Pros and the voice behind This Call May Be Recorded. With over a decade of experience coaching home service pros in phone and sales performance, Zac is known for helping contractors connect deeply with customers — without scripts, pressure, or gimmicks. His work turns average follow-up into remarkable service moments that close.
Explore Zac’s world: zacgarside.com

You’ll learn:
Why most shops lose thousands by doing nothing
How email isn’t marketing. It’s memory.
The system Zac uses to turn cold leads into $48K calls
How to install it without tech overwhelm or spammy vibes
You don’t need more leads.
You need to show up again, this time with a plan.

Notable Quotes from Zac:

“You don’t need better closers. You need better systems.”

“The problem isn’t that they didn’t buy, it's that they forgot you existed.”

“Email isn’t marketing. It’s memory.”

00:00 – Intro & the real reason your quotes are getting ghosted

07:12 – The mindset shift from “more leads” to “more follow-up”

14:37 – How to use email to serve, not to sell

23:44 – Real-world example: $48K from a simple email

32:19 – How to install this system without more tech overwhelm

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