(0:00) - Introduction and Hiring Strategies

(1:06) - Episode Overview and Guest Introduction

(1:39) - Definition of Going Global

(2:33) - Considerations Before Going Global

(4:03) - Language Barriers and Localization

(5:28) - Initial Global Strategy for Livestorm

(6:25) - Common Pitfalls in International Expansion

(7:55) - Cultural Specificities in Going Global

(8:16) - Expansion Strategies for European Companies

(9:34) - Internal Operations and Hiring for Global Growth

(10:56) - Balancing Global and Local Focus

(12:01) - Challenges in Enterprise Sales and Global Focus

(12:14) - Strategies for Entering New Markets

(14:33) - Leveraging Data to Identify Market Opportunities

(16:03) - Hiring Strategies for Global Markets

(17:03) - Challenges in the US Market

(17:41) - Best Practices for International Expansion

(19:31) - Importance of Pricing Models and Currency

(21:16) - Building a Team for Global Growth

(23:06) - Challenges and Inequalities in Global Hiring

(24:33) - Picking Your Battles in Global Expansion

(25:13) - Focus and Marketing Message

(26:25) - Steps for Entering a New Region

(28:42) - Importance of Cultural Understanding

(30:50) - Future Trends in International Expansion

(33:13) - Advice for Startups Achieving 10k MRR

(35:20) - Advice for Startups Growing to 10 Million ARR