Sign up to save your podcasts
Or
Share S5E13 - how to hire your first marketing leader for a B2B SaaS Startup With Andrew Davis
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
S5E13 - how to hire your first marketing leader for a B2B SaaS Startup With Andrew Davis
In today's episode of the Grow Your B2B SaaS podcast, host Joran Hofman sits down with Andrew Davis, the CMO at Paddle, to explore how to hire your first marketing leader for a B2B SaaS Startup. In this comprehensive guide, they dive into the critical relationship between founders and their first marketing hire. Andrew shares valuable insights on building a successful founder-marketer relationship, a topic that continues to resonate with many B2B SaaS founders. Having been both a founder and a marketer, Andrew offers a unique perspective on the dynamics and challenges faced by both parties. This episode is a must-listen for any founder looking to hire their first marketing professional and establish a successful partnership.
Key Timestamps
(0:00) - Introduction and Marketing Challenges
(1:36) - Andrew's Background and Experience
(2:38) - Challenges and Pitfalls in Marketing
(4:05) - Benefits of Diverse Input in Marketing
(4:16) - Why Marketing is Scary
(6:02) - When to Hire Your First Marketing Person
(7:07) - Trigger Points for Hiring a Marketer
(8:52) - Understanding the Founder's Burden
(12:02) - Marketers' Challenges in Early-Stage Companies
(13:32) - Transitioning Marketing Strategy
(15:28) - Go-to-Market Motion and Founder-Marketer Relationship
(17:48) - Channels and Tactics in Marketing
(20:02) - The Importance of Benchmarking
(23:52) - The Importance of Fit in Hiring
(26:02) - Complementary Skills in Hiring
(27:15) - Building Trust in the Relationship
(28:14) - Trust Formula Explanation
(30:30) - Advice for SaaS Founders at Different Stages
(31:01) - Importance of Insight Over Cash
View all episodes
By Joran Hofman
5
44 ratings
In today's episode of the Grow Your B2B SaaS podcast, host Joran Hofman sits down with Andrew Davis, the CMO at Paddle, to explore how to hire your first marketing leader for a B2B SaaS Startup. In this comprehensive guide, they dive into the critical relationship between founders and their first marketing hire. Andrew shares valuable insights on building a successful founder-marketer relationship, a topic that continues to resonate with many B2B SaaS founders. Having been both a founder and a marketer, Andrew offers a unique perspective on the dynamics and challenges faced by both parties. This episode is a must-listen for any founder looking to hire their first marketing professional and establish a successful partnership.
Key Timestamps
(0:00) - Introduction and Marketing Challenges
(1:36) - Andrew's Background and Experience
(2:38) - Challenges and Pitfalls in Marketing
(4:05) - Benefits of Diverse Input in Marketing
(4:16) - Why Marketing is Scary
(6:02) - When to Hire Your First Marketing Person
(7:07) - Trigger Points for Hiring a Marketer
(8:52) - Understanding the Founder's Burden
(12:02) - Marketers' Challenges in Early-Stage Companies
(13:32) - Transitioning Marketing Strategy
(15:28) - Go-to-Market Motion and Founder-Marketer Relationship
(17:48) - Channels and Tactics in Marketing
(20:02) - The Importance of Benchmarking
(23:52) - The Importance of Fit in Hiring
(26:02) - Complementary Skills in Hiring
(27:15) - Building Trust in the Relationship
(28:14) - Trust Formula Explanation
(30:30) - Advice for SaaS Founders at Different Stages
(31:01) - Importance of Insight Over Cash
More shows like Grow Your B2B SaaS
View all
Tropical MBA: Entrepreneurship & Founder Lifestyle
469 Listeners
The Joe Rogan Experience
223,354 Listeners
Startups For the Rest of Us
691 Listeners
The Laravel Podcast
59 Listeners
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
180 Listeners
Rogue Startups
23 Listeners
The Ben Shapiro Show
153,611 Listeners
The Game with Alex Hormozi
4,322 Listeners
Modern Wisdom
3,677 Listeners
My First Million
2,609 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
8,768 Listeners
The Startup Ideas Podcast
181 Listeners
B2B Marketing with Dave Gerhardt
40 Listeners
Practical Founders Podcast
26 Listeners