(0:00) - Introduction by Melissa Rosenthal: Consistency over time breeds growth.

(0:58) - Guest Introduction by Joran: Introducing Melissa Rosenthal, co-founder of Outliver.

(1:39) - Discussion on Brand Authority: What is brand authority?

(2:47) - Comparing Brand Authority and Thought Leadership.

(4:01) - Building Brand Authority: When to start?

(5:12) - Credibility Under the Rug: Building brand authority in stealth mode.

(6:47) - Brand Authority as a Byproduct: Building credibility through customer success.

(7:23) - Importance of Positioning and Brand Strategy.

(8:53) - Steps for B2B SaaS Companies to Become Authorities.

(10:24) - The Role of Humor in Brand Strategy.

(12:19) - Applying Learnings from Previous Experiences.

(13:16) - Humor's Role Across Different Channels.

(14:04) - The Importance of Humor in Serious Markets.

(15:08) - Identification Humor: Understanding customer pain points.

(15:42) - Challenges with a Wide Customer Profile.

(15:55) - Common Mistakes in Building Brand Authority.

(17:50) - Importance of Leadership in Brand Building.

(18:50) - Owning the Conversation in Your Industry.

(20:56) - Practical Steps to Own the Conversation.

(21:57) - Challenges in Building Brand Authority.

(24:02) - Key Roles in Brand Authority Discussions.

(25:06) - The Future of Brand Authority and AI Impact.

(28:02) - Advice for SaaS Founders Starting Out.

(29:33) - Growing to 10 Million ARR: Key Strategies.

(31:14) - The Role of SEO and Brand in Growth.

(33:19) - General Advice for SaaS Founders.

(33:56) - How to Contact Melissa Rosenthal: LinkedIn.

(34:22) - Conclusion by Joran: Call for reviews and engagement.