In this episode, Joran explores how SaaS founders can create a smart growth strategy to boost revenue and aim for a profitable exit. Joining him is Jonny Staker, a seasoned entrepreneur with over 23 years of experience in growing businesses. Jonny shares a unique approach that helps SaaS companies grow just enough to exit profitably without chasing endless scale.

Key Timecodes

(0:00) - Introduction to the episode: understanding your audience

(0:30) - Overview of SaaS growth strategy 

(0:43) - Guest intro: Jonny Staker's experience and Vanquish Consultancy Group

(1:21) - Importance of a profitable exit

(1:44) - Misconceptions about growth in SaaS companies

(2:28) - Mistakes in outsourcing and automation

(4:05) - Best practices for implementing a growth strategy

(4:53) - 12 Pillars of high leverage outbound

(6:21) - Approach to content and inbound leads

(8:09) - Importance of ICP mastery and positioning

(9:09) - Building effective and targeted lists

(11:03) - LinkedIn example for better conversion

(13:24) - Acceptance rates and tweaking processes

(15:13) - Balancing time as a founder in sales

(17:06) - Challenges in maintaining a sales conversion rate

(18:00) - Strategic selling vs product presentation

(19:55) - Importance of strategic selling for founders

(22:15) - Best practices to grow SaaS revenue

(23:55) - Overcoming challenges and obstacles in growth

(26:32) - Importance of manual processes before automation

(29:52) - Future of growth in sales with human engagement

(30:36) - Best advice for SaaS founders on growth

(31:17) - Advice for SaaS founders aiming for 10K MRR

(32:39) - Moving to 10 million ARR and replicating founder efforts

(34:35) - Summary of the episode's key points

(36:31) - How to get in contact with Jonny Staker