We all know what bad engagement looks like. The shiftiness in the face of the truth, the big sales pitch, over-promises and, sadly, inevitable pain when the truth comes to light.

And we know what good engagement looks like - if I asked you, you could name a handful of advisers doing great work in engaging with the public.

But, what about that space in between?

How big is the gap between good and bad engagement? Why does it matter?

Why, after all, are we all in this race for attention and engagement?

This week, Nathan and Jordan explore this topic in (arguably excruciating and hypocritical) detail, discussing:

• Why advisers need to compete with the unqualified noisemakers out there
• Why it's so important that advisers own the space, instead of ceding it to product providers etc - not just for those of us in it now, but also for the future
• Why the slippery slope of chasing metrics can tempt the best of us to sliding towards the wrong end of the spectrum

And you'll also get to know a little more about the newest character in the CTS universe - Conscience Chicken.

Riding atop Theseus's Train of Trolley Carriages all the way to roost.

(It gets weird)

You can now get CPD points for listening to two knuckleheads (and guests!) wax lyrical about financial advice for an hour at a time.

CPD For this Episode: https://quiz.ensombl.com/NATH-26021904-04440001

Thanks again to the team at CPD Check for letting us publish our episodes using their AI-CPD certifying engine. Check out Clayton's episode on the pod for more info.

Nathan:

[email protected]

www.nathanfradley.com.au

Jordan:

[email protected]

www.planningsolo.com.au

LinkedIn:

Challenge the Standard in Financial Advice (Podcast): Overview | LinkedIn

The information contained in this podcast is general in nature and does not take into account your personal situation. You should consider whether the information is appropriate to your needs, and where appropriate, seek professional advice from a financial adviser.

Jordan and Nathan are both authorised representatives of PlanningSolo Licensing, AFS Licence 526143.