We Go There Podcast

S8 | E76 Building a Superfoods Empire with Kristel de Groot


Listen Later

Kristel is half of the powerhouse team behind Your Super, one of the biggest superfood brands in the U.S. and Europe. In just over 8 years, Your Super transformed from zero to hero, with a whopping $200 million in revenue and a successful exit in October 2022. Your Super was launched when Kristel’s partner, Michael, was diagnosed with cancer at age 24. While Michael was going through chemo, Kristel started experimenting with the possibilities of using food as medicine. Since then, Kristel and Michael recently published their newest book Your Super Life.

In this episode, Kristel takes us through superfoods, wellness, entrepreneurship, motherhood, and more. She’s done it all and she’s sharing how we can all be a little healthier and listen to our bodies. 

 

Kristel Shares:

  1. How she became so passionate about superfoods
  • How superfoods can help your body (from eczema to cancer and beyond) 
  • The evidence behind superfoods
  • Kristel’s journey in building her business
  • Most important superfoods to incorporate into your diet
  • Kristel’s business journey and transition into motherhood
  • Kristel shares more about her moon day policy where women get 1 day per month when they have a period to do what they can - from canceling their meetings to taking the day off. 
  • Show Notes: 

    For more of Kristel, please visit Instagram.com/kristelandmichael on Instagram and kristelandmichael.com on the Web

    For more of We Go There Podcast, please visit instagram.com/wegotherepodcast on Instagram and wegotherepodcast.com on the Web

    *Warning- this podcast is completely unfiltered. If you are around young children, we suggest headphones.*

    ...more
    View all episodesView all episodes
    Download on the App Store

    We Go There PodcastBy We Go There Podcast

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    30 ratings


    More shows like We Go There Podcast

    View all
    Well-Fed Women by Noelle Tarr

    Well-Fed Women

    1,361 Listeners

    Evidence Based Birth® by Rebecca Dekker, PhD, RN

    Evidence Based Birth®

    1,039 Listeners

    The Dr. Hyman Show by Dr. Mark Hyman

    The Dr. Hyman Show

    9,217 Listeners

    Dear Dr. Tracy by Cloud10

    Dear Dr. Tracy

    157 Listeners

    HERself by Abby and Amy

    HERself

    1,732 Listeners

    Down to Birth by Cynthia Overgard & Trisha Ludwig

    Down to Birth

    557 Listeners

    Make Fit Simple by Andrea Allen

    Make Fit Simple

    1,504 Listeners

    Good Inside with Dr. Becky by Dr. Becky Kennedy

    Good Inside with Dr. Becky

    4,502 Listeners

    We Can Do Hard Things by Treat Media and Glennon Doyle

    We Can Do Hard Things

    41,572 Listeners

    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    19,741 Listeners

    After Bedtime with Big Little Feelings by Dear Media and Big Little Feelings

    After Bedtime with Big Little Feelings

    5,535 Listeners

    Not Gonna Lie with Kylie Kelce by Wave

    Not Gonna Lie with Kylie Kelce

    10,214 Listeners

    The Oprah Podcast by Harpo

    The Oprah Podcast

    1,859 Listeners

    unPAUSED with Dr. Mary Claire Haver by Audacy | Mary Claire Haver, MD

    unPAUSED with Dr. Mary Claire Haver

    950 Listeners

    Still Talking About It by Still Talking About It

    Still Talking About It

    108 Listeners