As sake continues to gain popularity around the world, shochu is next in line. In August 2024, the Japan Sake and Shochu Makers Association (JSS) held its inaugural week-long Advanced Shochu Academy in Kagoshima. The event was designed to educate professionals in the global beverage industry about shochu.The 12 participants came from diverse backgrounds—educators, importers, and consultants from seven different countries. Miho Ota seized the opportunity to interview them, gaining insights into shochu's presence in their respective countries and exploring what draws them to the spirit. She organized three impromptu sessions focused on the European, Asian, and Brazilian markets, highlighting both the similarities and differences within and across these regions.One small note: As we we recorded this on the fly, the recording quality was less than ideal. But the conversations provided valuable insights into shochu’s current standing and potential for promotion in global markets, so we hope you will give it a listen. We deeply appreciate the participants' time and expertise, especially after their long days of intensive lectures.

Thanks to:

Adrian Goh (Singapore)IG: @apgoh / @Interriceasia Facebook: Adrian GohWebsite: www.theartofsake.com

Chris Yang (Taiwan)Instagram: @hockeybabytwFacebook: Chris YangCompany website: www.kurisake.com

Ding Liu (China)Instagram: @dingliu91Xiaohongshu: Fish swimming in wine (account number 1055966437)

Elvira Aldaz (Spain)Instagram: @maldazFacebook: Elvira Aldaz MezcuaLinkedin: @elviraaldaz

Fabio Ota (Brazil)Instagram and Facebook: @megasakeOnline shop: www.megasake.com.br

Fall Huang (China/Malaysia)Instagram: @fall.huangFacebook: Fall Huang

Francesco Braun (UK/Italy)Instagram: @just_imbiberFacebook: Francesco Braun

Sam Boulton (UK)Instagram: @boultononboozeWebsite: www.kokushu.info

Sean Ou (Singapore)Instagram and Facebook: @thebeveragecliqueLinkedIn: @the-beverage-cliqueYouTube: @thebeveragecliquetv782Spotify Podcast: https://open.spotify.com/show/7vtPuXog1hsfRIzpi6IPI5?si=af256f4a07094b55Academy Website: https://thebeverageclique.com/

Tony Yip (France)Instagram: @food_drinks_cultureFacebook: @TonyMTYip

As always, if you have questions or comments please do share them with us at [email protected] or head over to our Instagram, Twitter, and Facebook we would love to hear from you!

We’ll be back very soon with plenty more Sake On Air.

Until then, kampai! This episode has been made possible with the generous support of the Japan Sake & Shochu Makers Association. Sake on Air was created by Potts-K Productions and is produced by Export Japan. Our team is Justin Potts, Miho Ota, Cindy Bissig, Sebastien Lemoine, John Gauntner, Chris Hughes, Rebekah Wilson-Lye, Marie Nagata, Christopher Pelegrini, Arline Lyons, Shuso Imada, and Frank Walter. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

For more information about the Honkaku Shochu & Awamori EXPERIENCE: www.jfn.co.jp/lp/experience2024/ (Japanese Only)

Happy Sake Day! Here is a list of events that are happening this month in Japan and around the world.

Outside Japan (Sake Day Events)

On October 1st in Melbourne, Australia. Tamura Sake Bar is celebrating World Sake Day 2024 from 6 to 9PM. https://www.tamurasakebar.com/

On October 4th from 4 to 10 pm, World Sake Day NYC 2024 will be happening at The W Loft Rooftop (240 Kent Ave, Williamsburg Brooklyn, NY)https://www.upstairsnyc.org/world-sake-day-nyc-2024

On October 5th from noon to 4 pm, the Queen City Sake Festival is happening in Denver Colorado. It will be held at Finn's Manor and 2 sake samurai will be attending.https://www.eventbrite.com/e/queen-city-sake-festival-tickets-1003066237117?aff=oddtdtcreatorAlso on October 5th in Long Beach the 2nd Annual LB Sake Day will be held from 1 to 4pm at Rancho Los Cerritos. https://aftontickets.com/lbsakeday

Also on October 5th in Southern California, is the 8th Annual San Diego Sake Festival from 2 to 6 pm at Julep Venue.https://sandiegosakeclub.com/sake-festival

Tuesday, October 1, 2024

AomoriA Toast with Local Sake from Around Japan & The Aomori Preliminary Round of the National Sake Tasting Competition5:00 pm - 6:00 pm (Reception: 4:30 pm - 5:00 pm): Preliminary Round of the National Sake Tasting Competition5:30 pm - 8:00 pm: A Taste of Local Sake from Around JapanLocationsA Taste of Local Sake from Around Japan: Machiniwa, 21-1 Mikkamachi, Hachinohe, Aomori PrefecturePreliminary Round of the National Sake Tasting Competition: Tsurutamachi Toyomeikan, 184-1 Hayase, Tsuruta, Kitatsugaru-gun, Aomori PrefectureOfficial Website: https://aomori-sake.or.jp/event

KagawaThe 16th Sanuki Sake PR Mission3:00 pm - 4:45 pm: Preliminary Round of the National Sake Tasting Competition5:00 pm - 7:05 pm: A Toast with Sanuki Sake!LocationsKagawa Preliminary Round of the National Sake Tasting Competition: Marugamemachi Letts Hall Culture RoomA Toast with Sanuki Sake!: Dome Square in front of Takamatsu Marugamemachi Shopping Street, 1-1 Marugamemachi, Takamatsu, Kagawa Prefecture1-1 Marugamemachi, Takamatsu, Kagawa Prefecture 4F Takamatsu Marugamemachi Ichibangai East Bldg.Official Website: https://sanuki-sake.com/

EhimeNationwide Sake Toast & Horoyoi Festa 2024Reception: Starting at 6:00 pmToast: Starting at 7:00 pmLocationsYasuragi Hiroba, Shiroyama ParkHorinouchi, Matsuyama, Ehime PrefectureOfficial Website: https://www.ehime-syuzou.com/

KochiA Toast with Tosa Sake! Make Friends In Person and Online!6:30 pm - 8:00 pm (Reception starting at 6:00 pm)LocationsThe Crown Palais New Hankyu Kochi, 4-2-50 Honmachi, Kochi City, Kochi PrefectureOfficial Website: https://www.kbiz.or.jp/kumiai/sake/

NaraNara Sake: A Toast at World Heritage SitesTuesday, October 1, 2024 Toast from 5:00 pmSunday, October 13 12:00 - 5:00 pm*Sake will be served from 2:00 pmLocationOctober 1: Rooftop of Nara Park Bus Terminal, 76 Noboriojicho, Nara City, Nara PrefectureOctober 13: Kinpusen-ji Temple, Yoshinoyama, Yoshinocho, Yoshino-gun, Nara PrefectureOfficial Website: https://yamato-umazake.com/

Friday, October 4 to Sunday, October 6th, 2024

Kochi56th Tosa Hashiken All-Japan ChampionshipFriday, October 4, 1:00 pm - 4:00 pmLocationThe Crown Palais New Hankyu Kochi4-2-50 Honmachi, Kochi City, Kochi PrefectureOfficial Website: https://www.kbiz.or.jp/kumiai/sake/

ChibaChiba Sake Festival 2024Friday, October 4Part 1: 2:30 pm - 4:30 pm　(Reception: 2:15 pm)Part 2: 5:30 pm - 7:30 pm　(Reception: 5:15 pm)LocationTokyo Bay Makuhari Hall, 2-3 Hibino, Mihama-ku, Chiba City, Chiba PrefectureOfficial Website: https://chiba-sake.jp/

ItamiNationwide Sake Toast 2024 in Itami, the birthplace of sakeSaturday, October 5, 1:00 pm - 5:00 pm(Canceled in the case of inclement weather)LocationShirayuki Brewery Village Choujugura Parking Lot, 3-4-15 Chuo, Itami, Hyogo PrefectureOfficial Website: http://itamisake-kma.jp/

TokushimaA Toast with Awa Sake! 2024: The 24th Evening of Tokushima Sake and Snacks & The 37th Tokushima Prefecture Sake Tasting CompetitionSaturday, October 5, starting at 6:00 pm(Reception starts at 5:15 pm)LocationJR Hotel Clement Tokushima1-61 Terashimahonchonishi, Tokushima City, Tokushima PrefectureOfficial Website: https://tokushimasake.com/

ShimaneShimane Local Sake Fair in MatsueSaturday, October 5, 4:00 pm - 7:00 pm(Reception open until 6:30 pm)LocationMatsue Castle Horse Ridge 1-5 Tonomachi, Mastue, Shimane PrefectureOfficial Website: https://shimane-sake.or.jp/

IshikawaIshikawa's Local Sake and Gourmet Festival Sake Marche 2024Saturday, October 5, 10:30 am - 5:30 pmLocationShiinoki Guest House 2-1-1 Hirosaka, Kanazawa, Ishikawa PrefectureOfficial Website: https://sakemarche.jp/

OsakaOSAKA-JO SAKE SQUARE 2024Saturday, October 5, 11:00 am - 6:30 pmSunday, October 6, 11:00 am - 5:30 pmLocationJR Osakajokoen Station, Ekimae HirobaOfficial Website: https://zip-fm.co.jp/osaka-jo-sakesquare24/

AichiAUTUMN SAKE FEST 2024Saturday, October 5, 11:00 am - 8:30 pmSunday, October 6, 11:00 am - 8:30 pmLocationHisaya-odori Park, EDION Hisaya Hiroba (Naka-ku, Nagoya)Official Website: https://www.aichi-sake.or.jp/

Rest of October, 2024

Saitama Super ArenaThe 19th Saitama SAKE Tasting PartyFriday, October 11, General Admission: 5:30 pm - 8:00 pmLocationExhibition Hall 1F, Community Arena, Saitama Super Arena8 Shintoshin, Chuo-ku, Saitama City, Saitama PrefectureOfficial Website: https://www.ishikawa-sake.jp/c1.html

OitaToyo Local Sake Lunch Party - A Toast with Sake!Saturday, October 12Sunday, October 1310:00 am - 5:00 pmLocationJR Oita Station Ekimae Hiroba (Fuchu Chuo Exit)1-14 Kanamemachi, Oita City, Oita PrefectureOfficial Website: https://oita-sake.or.jp/

ShigaA Perfect Day for Sake in AutumnSunday, October 13, 11:00 am - 4:00 pmLocationKeihan Biwako-Hamaotsu Station Square, Asuto Hamaotsu Gaslight Plaza, Otsu Enomichi ArcadeOfficial Website: https://osakebiyori.jimdofree.com/

TokyoShimane Local Sake Fair in TokyoSaturday, October 14, 3:00 pm - 5:00 pm (Reception open until 4:30 pm)LocationCattleya Salon B, Tokyo Kotsu Kaikan 12F, 2-10-1 Yurakucho, Chiyoda-ku, TokyoOfficial Website: https://shimane-sake.or.jp/

AichiRice! Rice! Aichi Food Education Festival 2024Saturday, October 26, 10:00 am - 8:00 pmSunday, October 27, 10:00 am - 5:00 pmLocationKanayama Station South Exit Plaza, inside the Kanayama Nigiwai Marche1-1 Kanayamacho, Naka-ku, Nagoya, Aichi PrefectureOfficial Website: https://www.aichi-sake.or.jp/

Nagasaki2024 Nagasaki Sake Brewery Gathering! Sake Breweries Strike Back!Sunday, October 27, 2:00 pm - 5:00 pmLocationHotel New Nagasaki, 14-5 Daikokumachi, Nagasaki City, Nagasaki PrefectureOfficial Website: http://www.nagasaki-sake.sakura.ne.jp/

Nada is a well-known name in the world of sake. Almost a brand, it is associated with the area whose sake dominated the Edo (Tokyo) market in the later part of the Edo period (1603-1868), and it is still the largest sake production area in Japan. 

Despite this track record, “Nada sake” can sometimes be reduced to an association with “Industrial sake” and carry a slightly negative image. We think it is important to set a few facts straight!

In this episode Andrew Russell, sake brewer at the iconic brewery Kenbishi, John Gauntner and Sebastien Lemoine discuss Nada and its sake: the area’s boundaries (across 3 cities today) and history, the sake style, the huge contribution it made to the development of the sake brewing industry (processes, tools, sakagura design).

That history was rough at times and Nada breweries last showed their strength and resilience at the occasion of the 1995 Hanshin earthquake. It led to deep changes in the area. Nada breweries can make any sake, and it should not be a surprise that Hyogo (including 9 Nada breweries) collected the largest number of gold medals at the New Sake Appraisal Competition in 2024.

Last but not least, our 3 hosts are sharing a number of tips about places our listeners can visit there to discover or experience more.  

For anyone curious about Andrew Russell, make sure to check out his tours and website on OriginSake and or listen to his podcast (Sake Deep Dive, co-produced by Jim Rion)

As always, if you have questions or comments please do share them with us at [email protected] or head over to our Instagram, Twitter, and Facebook we would love to hear from you!

We’ll be back very soon with plenty more Sake On Air.

Until then, kampai! This episode has been made possible with the generous support of the Japan Sake & Shochu Makers Association. Sake on Air was created by Potts-K Productions and is produced by Export Japan. Our team is Justin Potts, Miho Ota, Cindy Bissig, Sebastien Lemoine, John Gauntner, Chris Hughes, Rebekah Wilson-Lye, Marie Nagata, Christopher Pelegrini, Arline Lyons, Shuso Imada, and Frank Walter. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

This week on our show, we’re heading to Kagoshima, the heart of Japan’s shochu production! Join us as one of our regular hosts, Chris Pellegrini, sits down with the incredible Maya Aley – a certified Shochu Meister and industry expert with over 6 years of experience. Maya is also the manager of Bar Roku, a must-visit destination for shochu lovers.

In this episode, Maya shares how a visit to her bar is not just about enjoying a drink but also about experiencing “a dinner and a show.” She introduces us to the rich world of shochu, its makers, and the Kagoshima region, offering insights into local culture, traditions, and even other beverages beyond shochu. With one of Japan’s best shochu selections and educational displays, Bar Roku offers a unique experience that Maya loves explaining to guests.

Together, we dive deep into the art of enjoying shochu, from traditional serving styles to the growing trend of shochu-based cocktails. Maya explains the rise of “soda wari” and how distillers are now skillfully highlighting natural aromas and flavors without adding anything artificial.

We also discuss Maya’s exciting new ventures, including her latest bar and Shochu Bistro Gou, a Kagoshima-inspired restaurant that pairs local ingredients with shochu. With over 150 shochu varieties, it's a showcase of the region's distillers and their flagship brands.

And finally, Maya wraps up the episode by sharing her local tips on how to spend the perfect day in Kagoshima. Tune in for a fascinating journey through the world of shochu and Kagoshima culture!

For anyone curious about Maya make sure to check out her Instagram and in case you are in Kagoshima you can find Bar Roku here.

As always, if you have questions or comments please do share them with us at [email protected] or head over to our Instagram, Twitter, and Facebook we would love to hear from you!

We’ll be back very soon with plenty more Sake On Air.

Until then, kampai!

This episode has been made possible with the generous support of the Japan Sake & Shochu Makers Association. Sake on Air was created by Potts-K Productions and is produced by Export Japan. Our team is Justin Potts, Miho Ota, Cindy Bissig, Sebastien Lemoine, John Gauntner, Chris Hughes, Rebekah Wilson-Lye, Marie Nagata, Christopher Pelegrini, Arline Lyons, Shuso Imada, and Frank Walter. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

Summer in Japan is hot! Too hot some might say. To help beat the heat, nihonshu producers sell a variety of sake called natsuzake or “summer sake.” But what is natsuzake really? It has no legal definition and no established taste or serving guidelines.

Miho Ohta and John Gauntner have a conversation about the recent trends in natsuzake until  Frank Walter joins the fray to talk about natsuzake flavors and the trend towards sour flavors and low alcohol in sake.

While the jury is still out on whether natsuzake will become a consistent kind of sake, the answer is clear that sake is totally a summer drink, even (according to Miho) when warmed.

Tell us your thoughts and feelings about natsuzake at @sakeonair on Instagram and Facebook, or send us a message with your thoughts and experiences to [email protected]. 

We’ll be back with more Sake On Air before you know it.

Until then, kampai!

This episode has been made possible with the generous support of the Japan Sake & Shochu Makers Association. Sake on Air was created by Potts-K Productions and is produced by Export Japan. Our team is Justin Potts, Miho Ota, Cindy Bissig, Sebastien Lemoine, John Gauntner, Chris Hughes, Rebekah Wilson-Lye, Marie Nagata, Christopher Pelegrini, Arline Lyons, Shuso Imada, and Frank Walter. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

This week we are excited to welcome not just one, but two amazing guests to our table Yu Nakamura and Nattinee Sirirattanapol, aka Pam, who are changing the face of sake in Thailand with an array of amazing projects and collaborations!

So join us as one of our regular hosts Chris Hughes sat down with them at our base the Japan Sake and Shochu Information Center in the heart of Tokyo for a chat with them. Find out what brought them together and how they got into sake. Their company TASTE HUNTERS and especially their brand Sake Seeker had caught our attention before, so we were eager to learn more about it as well as their amazing sake concepts and the unique strategies that helped them import sake. We are also exploring how they are connecting sake breweries with outlets to change the image of sake in Thailand.

For this interview, we were incredibly lucky to have had the opportunity to join one of their events in Tokyo. Sake Seeker was in town to showcase a fusion of modern Thai food and sake. Needless to say we were excited to experience just how amazing these combinations of food and sake are firsthand. 

As Chris pointed out, it is not an entirely new concept and certainly a Thai Green Curry (if not too spicy) can pair wonderfully with some sake, however it was really brilliant to see all the aromatics, so famous for Thai food, coming together and perfectly match with the pairings Yu and Pam suggested.

So prepare yourself as in this episode, we not just learn more about the Thai sake market, but also venture a little bit in the the world of gourmet, as our guests share why you may do well to get a bottle of sake to pair with your Thai cuisine.

For anyone curious about Sake Seeker and upcoming events, make sure to check out their Sake Seeker Instagram, as these ladies really do not seem to stop, with many great events constantly on their schedule (and spread all around the world). And of course, you can (or should) also check out Yu’s Instagram to learn more about her creative endevours and last byt but not least her amazing Grandma's Recipes on Youtube.

As always, if you have questions or comments please do share them with us at [email protected] or head over to our Instagram, Twitter, and Facebook we would love to hear from you!

We’ll be back very soon with plenty more Sake On Air.

Until then, kampai!

Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. Sake on Air was created by Potts K Productions and is produced by Export Japan. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

We're Back! This time we are talking to Maksim Polkin of Imadeya, one of the most well known sake distributors in Japan. He is usually at their Ginza Six location, but helps introduce people to the wonders of sake all around Tokyo. Sebastien Lemoine and Chris Hughes talk with Maksim about how he found himself in Japan and in Sake. Their conversation also winds through the forest of sake retail, the needs of different markets and how Imadeya sees itself in the industry.

You can follow Makism on his instagram and he helps manage the Imadeya Ginza instagram as well.

Kanpai!Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is brought to you by Export Japan. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

This week Chris Hughes continues our discussion of contract brewing sake with a conversation with Nathaniel Hoy. We started this series with Episode-117: A Sake of Your Own: Contract Brewing Sake: in which Sebastien Lemoine, Chris and Justin Potts shared their opinions and expertise on the trend of sake companies brewing custom sakes for clients. We recommend you listen to that episode before listening to Chris’s interview with Nathaniel.Nathaniel describes himself as just a sake enthusiast, but he is much more than that. Aside from collecting professional sake certifications, Nate worked at Kintora Shuzo in Nagoya during the Pandemic. He still spends much of his time promoting the brewery. He is also the creator of “En” a custom-brewed sake that he made with Sekiya Brewery Ginjo Koubou. The way he went about deciding what kind of sake to make left even Chris rather surprised.In this episode we learn more about the process of custom ordering sake. We also learn about Nate’s special relationship with Sekiya Brewery, and how that enabled him to make a fully unique sake.If you want to know what “En” tastes like and are in Japan, you can reach out to Nate via his Instagram. His sake may also start being sold in some sake shops, as he is making more of it every year!Of course and as always, if you have questions or comments please do share them with us at [email protected] or head over to our Instagram, Twitter, and Facebook we would love to hear from you! We’ll be back very soon with plenty more Sake On Air.Until then, kampai!

Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is brought to you by Potts.K Productions with audio production by Frank Walter. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

In this week's episode of Sake On Air Sebastien Lemoin and Cindy Bissig are talking about the World’s largest sake event, which just so happens to be a project that one of our other regular hosts; Rebekah Wilson Lye is deeply involved in. We are of course talking about Craft Sake Week in Tokyo!

Japan’s most prominent sake event, which was founded by no other than Hidetoshi Nakata in 2016 is not it its 8th installment and is promising to top everything we have seen before. With even more “extra time”, this year CSW will be over the duration of 12 days (kicking off on the 18th of April and finishing on the 29th of April 2024), showcasing 120 breweries from all around Japan bringing some of the best brews available including sake we do not often see at similar events. Accompanied by some of the best food Tokyo has to offer in a stunning space featuring Taichi Kuma’s fabulous art installations, as well as the chance to experience an electrifying lineup of DJs and performers that will elevate your evening with unforgettable entertainment.

But aside from the obvious, CSW is so much more and in this episode we are digging a little deeper than just mentioning the breweries or how to navigate it. We were lucky to have Rebekah share with us not just her extensive knowledge of the sake world per se, but also the trends she has been witnessing over almost a decade of CSW, how the industry evolved and how that is reflected in this very special festival.

We hope that this will help you enjoy this special event and of course if you are having questions or comments please do share them with us at [email protected] or head over to our Instagram, Twitter, and Facebook we would love to hear from you!

We’ll be back very soon with plenty more Sake On Air.

Until then, kampai!

Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is brought to you by Potts.K Productions with audio production by Frank Walter. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

During the recording of Episode 115 “Should sake be promoted like wine?”, Sarah Stewart mentioned a research project between some members of the British Sake Association, and Coravin, the US firm selling a device aimed at preserving the flavors of wine in the bottle after indulging oneself with one glass or two. Intrigued, Sebastien Lemoine reached out to Grace Hunt, Chief Operating Officer at Toku Sake, a premium Junmai Daiginjo produced in Asahikawa, Hokkaido, for the UK market, as well Greg Lambrecht, inventor of Coravin and Chairman of the company, based in Boston.

You will hear about Coravin’s history and how the device works, in general and for sake (in effect the results of the research project launched by Toku Sake), as well as how Coravin is helping Toku Sake to open new doors at bars and restaurants. 

If you ‘d like to share what devices you are using to preserve the flavors of your favorite drink after opening a bottle, you can do so on Instagram, X, or Facebook, and you can reach us all directly with your thoughts or questions at [email protected].

There’s more Sake On Air headed your way again in just a couple of weeks.Until then, kampai!Sake on Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is brought to you by Potts.K Productions with audio production by Frank Walter. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew.