Don’t pretend your competitor doesn’t exist. Your potential customers know about them, and have most likely already evaluated them. Acknowledge the elephant in the competitive landscape, and know how you compare. Don’t get caught off guard! Mike Paladino, Global Head of Sales at PandaDoc sits down and we explore how knowing your competition and learning how to sell against them feeds your bottom line.   Focusing his expertise in the software sales space has established Mike as a strong Global Head of Sales for PandaDoc. What we talked about: Your potential customers know your competitors, and so should you. Respect and learn how to sell against the competition.  Establish and maintain connections regardless of the sales outcome. This #Sales episode is hosted by Patrick Downs, Sales Enablement & Training Manager at Pandadoc. You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.