In this episode, Jo & Vicky are joined by Charlie Day who is a sales guru. She is an energy force to be reckoned with who built 3 highly successful businesses from the ground up when she was 21. Getting them off the ground taught her that she had a passion and talent for sales. Today, Charlie helps all kinds of businesses to explode their sales.

People are reluctant to sell, they hate hearing that someone does not want what they offer, so avoid having sales conversations. Charlie explains how to stop doing this, be resilient and become far more effective at sales.

KEY TAKEAWAYS

• Sales is not sleazy.
• Get specific about what type of client will benefit from your service, work out where they hang out and speak to them.
• Speaking to people on personal messaging apps is highly effective.
• Stop being afraid of people saying no. It will happen … a lot. But speaking to people is the only way to find the ones who will say yes.
• There is a difference between telling people what is available and selling.
• Asking questions and listening are a vital part of sales.
• Having one-on-one conversations to explain what you have to offer makes you stand out from the crowd. Once you generate sales this way, things snowball.
• People crave personalisation. AI makes this far easier to do.
• Network, surrounding yourself with people who are a bit ahead of you in business is gold.
• The bigger you grow the less work you do. Charlie explains why that is true, during the episode.

BEST MOMENTS

‘I am prepared to do things that other people won't to get the results that other people don't.’

‘Conversations equals sales. The more conversations you have the more sales you will make.’

‘Don´t let sales be the reason it's not panning out. Sales is something you can sort out quite easily.’

EPISODE RESOURCES

https://www.facebook.com/groups/theentrepreneursgrowthclub/

https://charliedaysales.co.uk/

50 Ways to Get More Leads - https://charliedaysales.ac-page.com/50-marketing-ideas-you-can-use-today

SOCIALS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

https://www.caninebusinessacademy.com/ 

https://www.facebook.com/groups/caninebusinessacademycommunity/ 

KELLY DUNBAR MENTORSHIP

https://mailchi.mp/c3b471796d88/kelly-dunbars-more-than-mentorship-membership-inquiry

 

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

 

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.