How has sales enablement evolved?

Here to outline the past, present and future is Celine Grey, currently Director of Revenue Acceleration at Oyster.

In her flagship role, Celine envisions a world of all things enablement, not just sales - that leads to boosts in culture, cost efficiency, product quality… not just revenue!

In the episode, we trace her career, the hyper-growth journey of Oyster and the importance of using data to track results.

What’s the key to being a successful CRO?

Today’s guest Grant Coombe has amassed a wealth of experience helping a whole range of companies to maximise their potential.

Currently CRO at the ever-growing FundApps, Grant’s CV includes positions at Bloomberg and a stint running his own consultancy.

Sharing an array of tips and tricks, we cover the difference between big companies and scale-ups, how to close the experience gap and how to streamline internal structure for success.

How do you organise teams in a big company?

Sharing his experiences from the field today is Kevin Knieriem, EVP & CRO at tech firm Clari.

Kevin reveals a journey that has led him from food marketing and software developing to adventures in the world of sales.

We cover internal promotion culture, mentorship and the tricks Clari use to approach revenue operations, sales enablement and structure.

“Sales is a constantly evolving game.”

In this episode, Matt is joined by Vice President of GTM strategy at Greaser Consulting, Erika Davis.

Erika discusses the surprises of her career in sales, highlighting key aspects of sales leadership and healthy company dynamics.

Also delving into the importance of both continuous feedback in sales and understanding oneʼs preferred work flow, this isn't one to miss for those wanting to improve their sales leadership skills.

Recruitment is crucial - so how do you make sure you’re hiring well?

Chris Duddridge, VP of Sales at Soroco, says the key quality to look for is a balance of will and skill.

With Chris finding a passion for sales after a brief stint in the military, he shares some lessons that he’s learned along the way.

We cover the importance of a growth mindset, interview checklists and the ever-increasing role of automation.

How do you define sales enablement? And why is it so increasingly important?

This week, Matt welcomes Brendan McGrail, Sales Enablement Leader at Next Caller to help better understand the space. 

Brendan takes us through the do's and dont's of sales enablement, and unpacks the lessons he wants others to learn when thinking about supporting sales teams.

Listen in for Brendan's journey and to get to grips with Sales Enablement.

Product-Led Growth is here to stay. Joining to explain why is Jimmy Fong, CCO at SEON Fraud Fighters.

Jimmy and Matt break-down the current market: from Slack to Hubspot, they analyse how every B2B SaaS company is inevitably   moving to a product-led model.

Listen in to understand the changing nature of what drives growth at B2B SaaS companies.

What’s it like to be in a business in exponential growth?

Returning to the show today is Greg Freeman, Business Development Director at kleene.ai.

Greg recently chose to step away as VP of Sales into a position which better fulfils his own growth.

Sharing his reasons and motivations, we cover the management fast-track, essential softwares and how he ‘has absolutely no idea how to sell’!

It's a question that every business owner needs to answer.

To help provide answers, we welcome Nasri EL-Sayegh, VP of Sales at Hokodo.

Nasri’s knowledge and passion are second to none - and here he gives Matt the inside track on how organisation, talent, sales execution, strategy and the gamification of sales can help build your machine.

Sales can be for everyone. 

Today’s guest Scott Howland, of Google Cloud Security, can certainly attest to that.

He recounts his journey from studying music at college, working with homeless young people, to landing a sales job and flourishing in the industry.

A fellow podcast host from his time at Zephr, he tells Matt Milligan all about his lessons learnt, innovative ways to build connections and his latest role at Google.