As the co-founder and CEO of Womaness, Sally Mueller is determined to shift the menopause narrative through a high-performance collection of modern products created by women for women and a community that provides unlimited inspiration. In less than a year since its launch, Womaness has generated over $2 million in sales via its website and partnership with Target and has sold over 11,000 units of its top-selling neck cream, Let’s Neck. But before Mueller began revolutionizing the art of aging for women in their 40s, 50s, and beyond, she spent over two decades of her career working her way up at Target, from merchandising analyst to senior marketing executive. She then left to help other companies create strategic partnerships to build their brand presence, including at Who What Wear, where she launched the activewear line JoyLab and incubated the skincare line Versed. On this episode of Second Life, find out how her past experiences culminated in the launch of her own successful brand that is changing the game for a previously ignored demographic of women.

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